The theme of the National Coffee Association 2017 Convention is “innovation” – inspired not only by our host city Austin, TX, but the transformations and transitions we’re seeing across the coffee industry.

Wherever it’s found, innovation can be fueled by the power of “weak connections”  (and strong coffee). In other words, exposure to fresh perspectives through conversation and acquaintances – such as networking with more than 700 coffee industry executives – helps your brain combine different ideas in new ways.

Because often, inspiration comes from the most unlikely places. For instance: leftover soap can catalyze life-saving change.

Here, Derreck Kayongo, Global Soap Project Founder & CEO of the Center for Civil and Human Rights, shares how learning about the hospitality industry’s considerable waste led him to create a global humanitarian initiative.

To hear the rest of Derreck’s story, join the NCA in Austin, TX, March 23-25. Learn more about the NCA Convention 2017 – including our speaker lineup and sponsorship opportunities.