What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
Key findings include:
62% of consumers reached for a coffee within the past day – reaching a level that hasn’t been seen since 2014.
24% of daily coffee drinkers choose espresso-based beverages, a leap of 6% from 2016 – the largest recorded one-year jump for the category in the history of the NCDT tracking.
39% of younger consumers drink gourmet coffee – suggesting new opportunities for coffee companies.
40% of daily consumers are drinking coffee prepared out-of-home, reflecting a continuing trend in behavior as lifestyles become increasingly mobile.
What do the latest coffee consumption trends mean for the future of the industry? Share your comments below.