The Global Coffee Platform, which represents more than 150 stakeholders across the entire coffee sector in sustainability, has appointed Carlos Brando as their new Chair of the Board.
In addition to facilitating the GCP Board’s strategic governance, Mr. Brando is set to further strengthen the relationships between GCP and international donor bodies, ensuring that more and more of the $350M spent annually on coffee sustainability is aligned with a shared sector agenda – better coordinated, and therefore more effective.
By doing so, Mr. Brando aims at increasing the scale at which GCP enables its members to collectively act on local priorities, increasing the availability of sustainably produced coffee, and channeling the added value directly to producers.
About Carlos Brando
Carlos Brando is a civil engineer and was a Fellow in Urban and Regional Studies at MIT whose PhD Program he attended. He is the Director of P&A Marketing which has led him to consult for the International Coffee Organization (ICO), the Sustainable Trade Initiative (IDH), the World Bank, and many other companies and institutions.Mr. Brando has coordinated coffee projects in over 50 countries on 5 continents including all main coffee growing areas of Brazil.
Additionally,Mr. Brando sat on the boards of UTZ and Ipanema Coffees, is a current member of the Coffee Quality Institute’s Board of Trustees, Vice-Chairman of the Santos Coffee Museum Board, that he helped to found, and the São Paulo Museum of Immigration. In 2017,Mr. Brando received a Lifetime Achievement Award from the African Fine Coffees Association (AFCA), while in 2016 a Campinas Agronomy Institute (IAC) Award as Agribusiness Personality of the Year.
About the GCP Board
The GCP Board currently consists of 14 members, [including] producer organizations such as the National Federation of Coffee Growers of Colombia (FNC) and Brazil’s Coffee National Council (CNC) represented by Cooxupé; trade and industry companies such as Olam International, Volcafé, Nestlé, and Jacob Douwe Egberts; and civil society organizations such as Conservation International and Rainforest Alliance.
The GCP acknowledges and sincerely thanks the outgoing Chair, Mr. Ted van der Put, for his formative contributions since the organization’s inception.