Explore some highlighted insights from each of the mini reports below – and NCA members can check out the on-demand webinar, Single Cup & Consumer Insight Reports, featuring Cheryl Hung, Dig Insights VP.
Understanding single-cup usage: In 2019, among Americans aged 18+, 42% claimed to own single cup brewer at home, and 27% have positive purchase intent of single-cup brewerCoffee consumption among Gen Z: In 2019, among young Gen Z Americans (aged 13-18), 33% drank coffee past-day, 66% drank bottled water, and 30% drank soft drinksBroad trends affecting at-home and out-of-home coffee consumption: Among past day coffee drinkers, 78% prepared their coffee at home, while 35% indicated that the coffee they drank past day was prepared out of homeUnderstanding attitudes towards coffee: Among total sample, 70% agreed with the statement “Coffee wakes me up and gets me going”; 66% agreed with the statement “It is important to limit my caffeine intake”; 57% agreed with the statement “Coffee is a trendy thing to drink”Ready-to-drink coffee & cold brew: Roughly nine-in-ten Americans aged 18+ are aware of ready-to-drink coffee, and one-third are currently drinking it
National Coffee Association Blog 