A Bitter Buzz: The Psychology Behind Our Love of Coffee

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A new study found that coffee drinkers are actually more sensitive to the bitter taste of caffeine.

Coffee is a complex beverage – and it’s experienced differently by everyone.

Your appreciation (or not) of coffee is largely driven by genetics, which control a host of factors raging from your caffeine tolerance to sensory perception.

A new study from Northwestern University, recently published in Scientific Reports, found that coffee lovers aren’t less sensitive to the bitter taste of coffee – instead, the opposite is true.

This suggests an interesting psychological phenomenon behind our love of coffee.

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Meet the Real Bill Murray

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Bill Murray speaking at the 2018 NCA Convention in Atlanta

Behind the scenes with the President & CEO of the National Coffee Association USA


William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.

And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.

Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.

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How This Coffee Roast May Protect Your Brain

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Both caffeinated and decaf coffee showed the protective effect against cognitive decline

Drinking coffee has previously been linked to a reduced risk of Alzheimer’s and Parkinson’s diseases. Now, scientists may be closer to understanding why.

New research from the Krembil Research Institute examines how coffee helps protect against long-term cognitive decline  — and it turns out that the roast might matter.

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New Research on the Chemical Composition of Cold Brew

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From antioxidants to acidity, how is cold brew different from hot coffee?


Cold brew is the hottest trend in coffee: The domestic cold brew coffee market grew 580% from 2011 to 2016, according to research from Mintel.

Now, new research from Philadelphia University + Thomas Jefferson University found chemical differences between hot and cold brew coffee, which may have potential health impacts.

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5 Key Training Principles For Quality Coffee Service

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Effective training is critical to make your specialty coffee program a success.

By Anne Nylander


Current coffee trends point to an ever-increasing demand in product quality.

Excellent customer service, preparation skills, and organization are rapidly becoming minimum expectations in the café environment.

As coffee quality becomes increasingly important in coffee service, training becomes a critical component of a company’s long-term success. High-quality skills and behavior training remain as one of the industry’s proven methods for increased customer satisfaction and sales growth.

When it comes to training, there are several factors that can impact a trainer’s successes or failures.

In her 2018 workbook, Specialty Coffee Training Consultant Anne Nylander tackles the key training principles organization leaders and educators will need in order to make their program a success.

Here, we briefly cover five of the principles discussed in the book:

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Part 2: What Does Direct Trade Coffee Mean?

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The following post is the second in a three-part series that looks at how the coffee industry can become  more circular and direct across the supply chain. 

Part 1: Transparency and Traceability Across the Coffee Supply Chain


By Dr. Terry Tudor and Dr. Nicholas Head, SusConnect Ltd

The global coffee industry is growing. However, it is important that there are measures taken to ensure that this growth is circular and that small farmers and producers benefit along the way.

A direct trade model, which takes account of circular business models, along with the use of blockchain technology, offers the opportunity to realize these goals.

“Direct trade” is a term used by coffee roasters who buy straight from the growers, cutting out both the traditional middleman buyers and sellers, and also the organisations that control certifications. Continue reading

Breaking: Trial Halted in the Case of Prop 65 and Coffee

 

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A proposed rule may except coffee from “cancer warning labels” in California, on the basis of the scientific evidence in support of coffee and health.

From the Newsroom

NCA Statement on “Coffee and Cancer” Lawsuit Regarding Court of Appeal Order Staying the October 15th “Coffee and Cancer” Trial


via Law Fuel

Today, California’s Second Appellate District Court stayed the trial that was set to begin on Monday, October 15, 2018, in Los Angeles Superior Court, regarding whether cancer warnings are required for sales of coffee in California.

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Forcing Unfounded Cancer Warnings On Coffee Labels Is Unconstitutional, Says Legal Expert

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Compelled speech, like censored speech, can violate the Constitution, according to legal experts.

By William “Bill” Murray, CAE, NCA President & CEO via LinkedIn

“Forcing [coffee companies] to include a cancer warning on a product that does not cause cancer plainly violates the 1st Amendment.”

So states legendary First Amendment lawyer Floyd Abrams (Pentagon Papers, Citizen United), in today’s Los Angeles Times Op-Ed.

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