Hurricane Harvey continues to batter the Gulf with heavy rain and historic flooding, as the most powerful storm to hit the mainland U.S. in over a decade. More than 33,000 people were in shelters as of Thursday, according to the American Red Cross.

And the devastation isn’t over yet. An estimated 12 million people will be directly affected as the storm heads from Texas into Louisiana. The states of Mississippi, Tennessee, and Kentucky also forecast to see rain and potential flooding over the next few days.

“Our neighbors all across the country reached out to NYC after 9/11 and Superstorm Sandy. We’ll never forget their kindness, especially now during their time of need,” says William M. Murray, CEO, NCA. “We will continue to keep the people affected by Harvey in our thoughts, today and during the recovery ahead. And we encourage everyone to help in whatever ways they can, no matter how small.”

The coffee community’s spirit of support and generosity is needed now more than ever. Make your donation to the Red Cross now, and share additional suggestions in the comments below.