Celebrate National Nutrition Month With a Cup of Coffee

Coffee is an everyday staple for many Americans – in fact, more Americans (66% of adults) drink coffee each day than any other beverage. NCA conducts the longest-running study of consumer coffee habits in the United States, and our most recent data show that not only is coffee maintaining its popularity overall, but it’s also more popular than ever with younger generations. In September 2022, 51% of 18 to 24-year-olds drank coffee each day, surpassing the previous record of 50% from September 2020.

Whether as fuel for our mornings, an afternoon boost, or just for the flavor and aroma – Americans love coffee. And during March – National Nutrition Month – there is even more reason to celebrate coffee’s unique benefits! 

For Nutrition Month, let’s start with the basics. Coffee is a calorie-free food, as defined by the U.S. Food and Drug Administration (FDA). That is, the USDA Nutrient Database reports the calorie content of 8 ounces of coffee (without sweeteners, creamers, or other additives) as 2.37 calories. With less than 5 calories per serving, coffee qualifies as a “calorie-free” food. While it doesn’t have calories, coffee does contain more than 1000 natural compounds that may be related to its health impact. For example, coffee is a major source of antioxidants in U.S. diets. 

The 2020 Dietary Guidelines for Americans include coffee as a beverage that can be part of healthy dietary patterns. When it comes to coffee’s place in healthy diets, it’s reasonable to wonder about the impact of ingredients commonly added to coffee – for example, dairy (or dairy alternatives) and sweeteners. Our data show that 35% of past-day coffee drinkers take their coffee without any milk or creamers and 54% take it without sugar or sweetener. Just 29% use dairy or dairy alternatives and 27% use sugar. Importantly, if those who enjoy coffee with a bit of sugar (1-2 tsp per cup) have 3 cups of coffee a day, they will have consumed just an additional 48-96 calories. A 2022 analysis from the UK Biobank Study, one of the best-designed prospective cohort studies in the world, associates greater longevity with coffee drinking. This association with higher longevity was even found among those who consume sugar-sweetened coffee.  

So, what are the specific health benefits of coffee? Decades of independent scientific evidence show that drinking coffee is associated with living longer, healthier, happy lives. Prospective studies, published in peer-reviewed journals, including the New England Journal of Medicine and Circulation, encompassing hundreds of thousands of people in the United States, United Kingdom, other European countries, South Korea, and elsewhere show increased longevity in coffee drinkers. In fact, a study published in the Annals of Internal Medicine found that compared with nonconsumers, participants with the highest level of coffee consumption had a statistically significant lower all-cause mortality. Moreover, among women, there was a statistically significant inverse association of coffee drinking with circulatory disease mortality and cerebrovascular disease mortality. 

In a blog post last month, we discussed in detail coffee’s positive impact on heart health. In addition to being associated with a reduced risk of cardiovascular disease (the leading cause of death for Americans), drinking coffee is associated with a reduced risk of multiple cancers. The American Institute for Cancer Research (AICR) recommends drinking coffee “regularly” and the American Cancer Society (ACS) has concluded that coffee reduces the risk of multiple cancers including liver cancer, endometrial cancer, cancers of the mouth, pharynx, and larynx, as well as basal cell skin cancer and melanoma. 

These statements are backed up by dozens of high-quality studies. One study found that coffee is the only antioxidant food associated with reduced risk of the most common type of skin cancer, cutaneous melanoma. According to the ACS, skin cancer is “by far the most common type of cancer.” In fact, one in every five Americans will develop skin cancer by the age of 70.

Coffee consumption is also associated with maintaining a healthy body weight and reducing the risk of type 2 diabetes, another leading cause of ill health for Americans. A study published in The Journal of Nutrition in 2020 found that higher coffee consumption (both caffeinated and decaffeinated) was associated with “significantly lower total body fat percentage and trunk body fat” in women.  

Evidence indicates that moderate coffee consumption is associated with a significantly reduced risk of developing type 2 diabetes. According to Diabetes UK, research has indicated a “notably lower risk” of type 2 diabetes for coffee drinkers, about 40% reduced risk for those who drink 3 cups/day. The organization says decaffeinated coffee may have particular benefits for people living with diabetes. Specific studies have supported this finding. For example, a study published in Nutrition Reviews found that coffee consumption is inversely associated with the risk of Type 2 Diabetes; this may be due to coffee’s antioxidative and anti-inflammatory effects, among other benefits.  

As if that weren’t good news enough, drinking coffee is also associated with mental health benefits. Meta-analyses of studies including more than 300,000 individuals found that each cup of coffee reduced the risk of depression by about 8%, with the greatest benefits from four cups per day.  

We could go on (and we have – for example, in our recent comment to FDA regarding its draft rule on products eligible to be labeled as “healthy”). The evidence is clear: coffee makes unique contributions as part of healthy dietary patterns that support good nutrition and health. 

One recent column published in The Atlantic went so far as to call coffee “a miracle.” That particular claim isn’t scientific, but we tend to agree with the sentiment! This month and every month, we hope the evidence on coffee and health gives you an extra reason to enjoy your favorite brew.

More Young Americans Drinking Coffee Than Ever Before

The NCA’s National Coffee Data Trends (NCDT) report is an essential compendium of coffee statistics, offering the most in-depth coffee industry market research currently available — and it just received its biannual update. The Fall 2022 edition of the NCDT revealed a wealth of exciting trends in the coffee world today, but one of the more promising revelations is that more young Americans are drinking coffee than ever before. 

For older Americans, coffee is a no-brainer. In each surveyed age group of Americans over 25 years old (25-39, 40-59, and 60+) roughly 69% of respondents had had coffee in the past day. However, for younger Americans (18-24), 51% of those surveyed had a coffee within the past day. 

This graphic was generated using the NCDT Interactive Data Visualization Platform, available to NCA Members.

Despite this 18 point gap in coffee consumption between young people and older age groups, the divide is narrowing. In fact, coffee consumption among 18-to-24-year-olds is up 21% from January 2021 and a larger share of the age group is drinking coffee than ever before, surpassing the previous record of 50% set in September 2020. This indicates an intermediate-term upward trend of young people drinking coffee.

Younger coffee drinkers — especially 25-to-39-year-olds — continue to drive consumption of espresso-based and non-espresso-based specialty coffee drinks, which includes preparations such as cappuccino, espresso, lattes, frozen blended coffee, cold brew, and nitro coffee (for more definitions, check out page 16 of the free preview of the Fall 2022 NCDT.)

Specialty Coffee Beverages (NET) includes Espresso-based beverages, non-espresso-based beverages, and traditional hot and iced specialty coffee. This graphic was generated using the NCDT Interactive Data Visualization Platform, available to NCA Members.

As more drinks catering to the tastes of young adults are developed, it is not unlikely that we will see young Americans drinking more and more coffee. However this trend develops, you can be sure that we will be updating these numbers in our Spring 2023 National Coffee Data Trends report. In the meantime, we invite you to explore our exclusive collection of in-depth data on this topic and many other coffee trends in the full Fall 2022 NCDT report available here.

Four Revealing Coffee Trends You Need to Know

By William “Bill” Murray, National Coffee Association President & CEO


The world of coffee has never been more complex – which is why having consistent, transparent data about coffee drinkers is crucial for your coffee business. 

We’ve just released the Spring 2022 survey of U.S. coffee drinkers, the latest addition to NCA’s legendary coffee trends research, the NCDT – National Coffee Data Trends – with important findings about the rapidly changing consumer landscape.

But it isn’t only the data that is new: Last year we also introduced a new online interactive data and visualization platform, which allows subscribers to NCA research to run custom reports on the vast datasets contained in the NCDT report.

The Spring 2022 NCDT report is now available for purchase, and key highlights include:

1. Nationwide coffee consumption is at a two-decade high. 66% of Americans reported that they had consumed coffee within the past day. This is up a staggering 14% since January 2021 – the largest year-on-year increase we have seen since we began gathering data.

2. The COVID-19 pandemic continues to impact Americans’ coffee drinking habits. While 27% of coffee lovers (up 8% from January 2021) are venturing out of home for their brew more frequently, out of home coffee consumption still has not returned to pre-pandemic levels. In addition, we found that at-home coffee consumption remains elevated; 84% of Americans had coffee at home in the past day, up from 4% in January 2020.

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3. The popularity of specialty coffee is at a five-year high. 43% of American coffee drinkers chose a specialty brew in the last day – up by 20% from January 2021. Learn more about specialty coffee in our new, free-to-download specialty coffee breakout report, produced with the support of the Specialty Coffee Association.

4. Americans love espresso-based beverages. Cappuccinos and lattes are tied for the most popular espresso-based drinks nationally, followed closely by plain espresso and café mocha.

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As the country begins to emerge from the worst public health crisis in recent memory, it is only fitting that coffee — backed by decades of independent scientific evidence showing its unique health benefits — is more popular than ever.

 Industry leaders are telling me, over and again, that they have never seen a more complicated, challenging business environment. Our motto here at NCA is “We Serve Coffee” – whether by providing accurate market data, championing fact-based regulation, or celebrating the science of coffee and health. I invite you to acquire our latest market research, as well as learn how joining the NCA can support the strength and success of your coffee business.

 NCA: We Serve Coffee.

 Not sure if you’re an NCA Member? Check our Membership list. If you’re not a member but could benefit from access to this research or other key industry resources, explore your Membership options.

Retail Reboot: Away-from-Home Coffee’s Post-Pandemic Future

By William “Bill” Murray, NCA President & CEO


What does the post-pandemic future hold for the hundreds of thousands of retail outlets that provide coffee to Americans away-from-home?

The Spring ’21 NCDT showed a pandemic-induced dip in away-from-home coffee preparation, but there is reason to be optimistic.

The most recent study we conducted, the National Coffee Association’s National Coffee Data Trends report, offers many reasons for optimism for all segments of the coffee sector – including away-from-home.

Unlike some industries – travel, tourism, live entertainment – the coffee industry, as a whole, has fared reasonably well.  Coffee drinking is not only safe, no matter where you enjoy it, but is connected to numerous health benefits.  In fact, a large group of independent studies associates coffee drinking with lower levels of depression – important to know during a horrific pandemic.

All of which supports America’s continuing love affair with coffee, right through the pandemic.  In January of this year, 58% of Americans reported drinking coffee “yesterday,” down from 62% a year ago, a modest change – especially when considering the study’s 2.5% margin of error.

But while coffee continues to be America’s favorite beverage, it is true that the away-from-home segment has been impacted by the pandemic.  This impact, though, is temporary – a direct result of the pandemic – and is already reversing.

We know this because of what the data tells us about the recent past – and consumer attitudes – towards coffee.

First, one reason the away-from-home coffee segment has suffered is because of the rolling, random lockdowns the country has experienced.  These are coming to an end.

Second, the slight decrease in overall coffee consumption is linked to the economic impact of the pandemic.  24% of Americans told us in January of 2021 that their financial situation was “much or somewhat worse” than a year ago, up from 13% who told us the same thing in January 2020.  Stimulus checks are in the mail, and shortages of workers are growing.  Recent reports confirmed a surge in retail sales in March and dropping unemployment.  The economy is poised for a comeback – the worry now is actually over an “overheated” economy, and the inflation that could ensue.

Third, coffee drinking during the pandemic has been up marginally in the morning and at breakfast – but down marginally in the afternoon.  24% of Americans reported having an afternoon coffee in January ’20, down to 20% this past January.  That afternoon coffee is closely associated with socializing, work, or being out and about, and will reverse as America reopens.

Fourth, contrary to the headlines, away-from-home coffee never disappeared.  In fact, over two-thirds of respondents told us in January ’21 that they were already back in their coffee shops, or anticipating a return in the near future.  First responders, truckers, delivery service workers, skilled tradespeople, grocery store employees, public sector employees – those in the “Essential” parts of the economy (including many coffee suppliers, by the way) have been there all along.  About 11% of coffee drinkers drank their coffee during their commute – right through the pandemic.

Fifth, away-from-home coffee has pivoted quickly to adapt to the new reality, and coffee drinkers have responded.  By September of last year, 39% of away-from-home coffee drinkers had ordered through an app, up from 24% in January ’20.

But there’s more.  Turning from what has been happening to what coffee drinkers want to happen, the optimism grows even stronger.

The sixth reason for optimism is that coffee drinkers miss their away-from-home coffee.  In January, 2021, 35% of respondents either agreed strongly or somewhat agreed that they “miss the social aspect” of going out to coffee shops, cafes, and restaurants, 34% said that they miss their “regular” away-from-home venues, and 33% said that they miss treating themselves by going out. 

Some social psychologists have speculated that the post-lockdown period could be like the Roaring 20’s – a country ready to let loose.  Indulging in a favorite coffee beverage prepared by a favorite barista would be one way to do that!

Seventh, the steps that away-from-home venues can take to encourage customers’ return – while requiring some investment – are straightforward.  43% of respondents told us that having workers wear masks and gloves – and having other customers wear masks – were steps that venues can take to “encourage (me) to visit them more often.”  Practicing visible sanitation protocols, and limiting capacity/crowd control also scored highly.  (See our free NCA guide to safely reopening your coffee business for more on this topic.)

Bottom line?  Vaccines are rolling out, even with hiccups.  The economy is improving.  America has not lost its love for, its need for, and its relationship with coffee. America misses its favorite coffee shop, restaurant, and café – and for the one-third of Americans who are cautious about resuming their old routines, there are more reasons every day to feel reassured.

We’ve been through the worst we ever could have imagined – but today, and tomorrow, are better for all of us in coffee – especially the men and women around the world who grow the coffee we love.

Consumer Insights: Coffee Claims [Video]

From sourcing to roasting, coffee companies can have a lot to say about their product. These messages can majorly influence consumer perception and behavior – but not necessarily in the ways you’d expect.

A new NCA Consumer Insights report (based on NCDT data) takes a closer look at coffee claims – which include general statements, perceptions, or things that people find motivating about coffee.

For example, said Cheryl Hung, VP of Research at Dig Insights, during a recent webinar: “What kind of equity does coffee have with consumers? Are there positive and negative associations with coffee among different demographics? Who perceives coffee in a negative light? And what can we say to persuade them from a marketing perspective, or via point of sale?”

Get more highlights in the video below – and to learn more, check out the webinar (on-demand playback free for members) or NCA market research:

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Infographic: What’s Brewing in 2019

Highlights from NCA market research on coffee consumption trends in the US

NCA National Coffee Data Trends (NCDT) Consumer Insights at a Glance

via Dig Insights

For yet another brew-tiful year, Dig Insights has partnered with the NCA to create five new consumer insight reports, to supplement the annual NCDT market tracking research:

  • Single-Cup Brewing
  • Coffee and Gen Z
  • In and Out of Home Coffee Consumption
  • Understanding Attitudes Towards Coffee
  • Cold Brew and Ready-to-Drink

Explore some highlighted insights from each of the mini reports below – and NCA members can check out the on-demand webinar, Single Cup & Consumer Insight Reports, featuring Cheryl Hung, Dig Insights VP.

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NCA National Coffee Data Trends 2019

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The Behaviors & Perceptions of U.S. Coffee Drinkers

63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.


The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.

63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”

From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

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Infographic: Coffee Brands See Stellar Growth in Amazon Sales

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Amazon’s food and beverage category has posted $4.75 billion in sales so far in 2018, making it the online retailer’s fastest growing segment, according to Automatic Vending watch.

And coffee continues to lead category. According to Edge Market Share, coffee sales on Amazon have totaled more than $140 million so far this year – and are expected to increase.

If the first wave of coffee was defined as having packaged coffee available in the home in packaged formats, the fourth wave may be the idea of having premium coffee available everywhere, all the time.

“It all begins with the coffee shop,” says Michael Schaefer, Euromonitor, in Food Navigator USA.

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Infographic: 2018 Specialty Coffee Consumption Stats

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Learn more about US coffee consumption trends:  For a limited time only,  we’re taking 25% off all of the NCA 2018 Coffee Snapshot Reports


via Square

The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.

From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:

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For RTD Coffee, Cold is Hot

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Generation Z and young millennial consumers are driving RTD market trends

Top industry trends to watch, according to the latest market research.

US cold brew has emerged as a vibrant growth segment for the global coffee market.


Related Resources: RTD & Cold Brew

The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry

NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!

Webinar: What’s Brewing in RTD Coffee
Featuring Mintel


The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog 

The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.

According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.

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