NCA National Coffee Data Trends 2019

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The Behaviors & Perceptions of U.S. Coffee Drinkers

63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.


The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.

63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”

From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

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Infographic: Coffee Brands See Stellar Growth in Amazon Sales

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Amazon’s food and beverage category has posted $4.75 billion in sales so far in 2018, making it the online retailer’s fastest growing segment, according to Automatic Vending watch.

And coffee continues to lead category. According to Edge Market Share, coffee sales on Amazon have totaled more than $140 million so far this year – and are expected to increase.

If the first wave of coffee was defined as having packaged coffee available in the home in packaged formats, the fourth wave may be the idea of having premium coffee available everywhere, all the time.

“It all begins with the coffee shop,” says Michael Schaefer, Euromonitor, in Food Navigator USA.

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Infographic: 2018 Specialty Coffee Consumption Stats

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Learn more about US coffee consumption trends:  For a limited time only,  we’re taking 25% off all of the NCA 2018 Coffee Snapshot Reports


via Square

The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.

From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:

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For RTD Coffee, Cold is Hot

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Generation Z and young millennial consumers are driving RTD market trends

Top industry trends to watch, according to the latest market research.

US cold brew has emerged as a vibrant growth segment for the global coffee market.


Related Resources: RTD & Cold Brew

The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry

NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!

Webinar: What’s Brewing in RTD Coffee
Featuring Mintel


The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog 

The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.

According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.

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New Seasonal Flavors Spice Up Fall Coffee Menus

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4 in 5 consumers say they look forward to fall seasonal items the most

Is this the end of pumpkin spice?

By Amanda Topper, Mintel

The following is an edited excerpt from the Mintel Blog. Read the full post 


Wake up and smell the coffee: Pumpkin spice’s reign as top autumn coffee beverage may be coming to an end.

Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017, according to Mintel Menu Insights. This decline was driven mainly by a few quick-service restaurants (QSRs).

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Video: New NCA Market Research Breakout Reports

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The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.

Watch the video below to learn more: 

 

Key highlights from the report include:

  • 45% of past-day coffee drinkers drank coffee prepared with a drip machine
  • The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
  • In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
  • In 2018, 36% consumed a coffee that was prepared out-of-home

Visit the NCA website for more information. 

 

World Coffee Market and Trade: 2018/19 Forecast Overview

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World coffee production for 2018/19 is forecast 11.4 million bags higher than the previous year at a record 171.2 million primarily due to Brazil’s record output, according to the USDA’s “Coffee: World Markets and Trade” report, published June 2018.

With global consumption forecast at a record 163.2 million bags, exports are expected up in response to strong demand. Ending stocks are forecast to rebound following 3 years of decline.

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Data Snapshot: Building Resilient Coffee Farms

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A New Industry Guide for Renovation & Rehabilitation

Coffee-growing regions around the world are feeling the impact of aging trees and diseases (such as coffee leaf rust, pictured above), on the quality and supply of coffee. Supporting responsible coffee farm renovation and rehabilitation is crucial to the future of coffee, and the longevity of our industry.

That’s why the Sustainable Coffee Challenge, in partnership with USAID’s Bureau for Food Security and  Dalberg Advisors, has released  a new Guidebook for Roasters, Traders, and Supply Chain Partners

The Guidebook is a comprehensive resource for companies, governments, investors, and service providers interested in undertaking Renovation & Rehabilitation (R&R) efforts; it:

  • Defines the need and makes the case for renovation and rehabilitation
  • Provides practical & useful tips on how to structure R&R programs 
  • Suggests ways that different stakeholders can engage in R&R
  • Presents case studies and links to experts and service providers

R&R investments are critical for ensuring the continued supply of coffee and meeting future demand. While governments and actors in coffee value chains have invested USD 1.2 billion in R&R so far, this has only met around 5% of the smallholder farmers in need

According to the Guidebook, if the industry did reach these farmers in need of R&R, benefits would include more coffee, higher incomes for farmers, and reduction in future deforestation.

Here’s a look at the numbers: Continue reading