Behind the scenes with the President & CEO of the National Coffee Association USA
William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.
And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.
Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.
Mardi Gras World at the NCA 2018 Convention
The following Q&A is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry.
Shelby Westfeldt Mills
President, Coffee/Tea Trader
Westfeldt Brothers, Inc.
NCA Next Gen Council
Interviewed by Janet Colley Morse
How and when did you get involved with the coffee industry?
It was right after Katrina in 2005 and I was living in New York City interviewing for jobs in advertising. My dad had to relocate Westfeldt Brothers to North Carolina, and asked if I would work on the New York Board of Trade (now the ICE) as a clerk and assist WBI.
I put everything on hold and started immediately. I fell in love with it!
If you ask how I ended up at Westfeldt Brothers, that was probably because my mom made my dad give me a job.
What interested you in joining the NCA Next Gen group and then becoming part of the council?
By Guillaume Zbinden, Be Green Trading
On behalf of the NCA NextGen Council
Switzerland is an important country for the coffee trade and roasting industry, and serves as the headquarters for several major coffee trading houses and roasters. (The country is even one of the world’s top five coffee exporters.)
This year, leadership from across the international coffee industry will come together for the 9th annual Swiss Coffee Trading Association Gala Dinner, October 11-12, 2018, in Geneva. It’s part of the SCTA Conference & Dinner 2018, “Making Waves.”
The following post is an edited excerpt of contend provided by Volcafe. Volcafe is an NCA member company. (Learn more about contributing guest blog posts to National Coffee.)
Visit the NCA Coffee Gives Back Charity Showcase to learn more about how NCA members are working to support coffee communities at origin.
Child labor is a big problem in some of the poorer areas of Uganda, which includes coffee producing communities. Unfortunately, there is no simple solution.
Any resolution demands a dedicated, sustained effort. It must get to the root cause of the problem and improve the economic viability of households so that parents can afford to let their children attend school.
Some coffee companies are choosing step up and take action to empower positive change at origin.
Janet Colley Morse, Dupuy, at the NCA Convention 2017
The following post is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. It is part of an ongoing series introducing you to the NCA Next Gen Council.
Janet Colley Morse
NCA Next Gen Council Member
Vice President at Dupuy Storage & Forwarding, LLC
As interviewed by Shelby Westfeldt Mills, NCA Next Gn Council Member Continue reading
Read the full release at Global Coffee Platform
The Global Coffee Platform, which represents more than 150 stakeholders across the entire coffee sector in sustainability, has appointed Carlos Brando as their new Chair of the Board.
In addition to facilitating the GCP Board’s strategic governance, Mr. Brando is set to further strengthen the relationships between GCP and international donor bodies, ensuring that more and more of the $350M spent annually on coffee sustainability is aligned with a shared sector agenda – better coordinated, and therefore more effective.
Standing room only at the first NCA Next Generation Council educational session
Highlights from the National Coffee Association 2018 Convention
From the NCA Next Generation Council
The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.
Judging by attendance, the inaugural installment was a huge success – standing room only!
Introducing a New Breakout Session for Young Professionals at the NCA 2018 Convention
The NCA Next Generation Council is proud to announce its first annual NCA Convention Breakout Session on Thursday, March 15 at 9:30am, open to all Next Gen delegates and prospective members.
This pre-conference session is aimed at providing the under-40 coffee community with tailored content that will be especially relevant to attendees. While there will be organized presentations, this is intended to be an informal event. Our goal is to fill a room with Next Gen coffee constituents and provide helpful information, as well as a platform to ask questions and voice what they want out of the NCA’s Next Gen initiatives (we’re still a very young initiative, after all).
“As we look ahead into the next century, leaders will be those who empower others.” — Bill Gates
Meet the crema of the crop.
The NCA Next Generation initiative was launched last year to help support talented young professionals who are passionate about the coffee industry. (NCA membership is not a prerequisite to join.)
Led by a volunteer board of emerging leaders, the Next Gen group has worked for the past year to develop new networking opportunities, professional development programming, and NCA social media initiatives.
The first Next Gen Breakout Session will be held at the NCA 2018 Annual Convention on March 15 in New Orleans. The educational session will include leadership lessons, investment insights for a young adults, and information on how to get involved.
Here, Brandon Jackson, Vice President in Commodities & Logistics, Brown Brothers Harriman, and the first Chair of the NCA Next Gen Committee, talks about why we need new voices to help guide the coffee industry’s future – and what to expect next.
As summer winds down, it’s time to kick off NCA’s 2018 volunteer recognition program. This year we presented the 2017 awards – Lifetime Achievement, Volunteer of the Year, and Honorary Lifetime Membership – to exceptional NCA volunteers who made major contributions to the association and the U.S. coffee industry.
It’s now time to nominate 2018’s honorees. Chances are, you’ve worked with NCA volunteers who deserve special recognition. Please don’t let their contributions go unrecognized! Submit your nominations today, before we reach the September 15 deadline.