By William (Bill) Murray, President & CEO, NCA

Bill Murray and Bruce Goldsmith at the Coffee Association of Canada

The NCA is moving into the future – I’ve even upgraded from my archaic BlackBerry to a new Android. [Ed. note: Finally!]

This week, we’re officially kicking off the new NCA website redesign. While the behind-the-scenes work won’t be visible to members for some time, our work will ultimately strengthen the Association and enable us to deliver even more value in today’s rapidly changing industry.

At the same time, on an ongoing basis we’re looking for opportunities to reach out to NCA members large and small, as well as to our allies.

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