What a Cup of Coffee Really Costs

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Gourmet coffee consumption reached over 50 percent for the first time in 2019, according to the NCA 2019 Coffee Data Trends Report

The price of a pound of coffee beans may be dropping fast, but that doesn’t mean consumers will get a break on the cost of their morning brew.

Edited excerpt – read the full post at MarketWatch

By Jeanette Settembre


A pound of wholesale arabica coffee beans has been selling for under $1 since March, the lowest price point in more than a decade. One pound of ground coffee will make about 48 cups.

But experts say consumers will still be paying the same price for a cup of coffee or latte in stores and cafes. While wholesale coffee prices have been dropping, coffee prices for consumers have actually been going up.

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A Cup (or 5) of Coffee Could Cut Liver Cancer Risk By Up to 50%

“Coffee can be a wonderful natural medicine.”

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People who drink more coffee are “significantly” less likely to develop liver cancer, according to a new study published in the journal BMJ Open. These findings support increasing evidence that coffee may have protective benefits for liver health, and may even counteract damage from alcohol consumption.

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Coffee and Guinea Pigs

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Recently, NCA CEO Bill Murray wrote about how to understand the good vs. not-so-good research in health headlines.

Coffee is more popular than tap water in the U.S. (according to the 2016 NCDT), and it’s one of the most researched beverages in the world. The problem is, a lot of information can lead to a lot of misinformation.

Not all research is created equal. Potential outliers aside, even studies conducted with the best intentions may have serious methodological flaws (like recall bias).

Now the latest headlines are giving us another example: A new study suggests that caffeine consumption may cause short-term hearing loss ….in guinea pigs.

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