Boom Time for the Brazilian Coffee Industry

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Signs show that 2019 will bring even better results.

By William (Bill) Murray
President & CEO, National Coffee Association


The Brazilian coffee industry is flourishing.

The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.

CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.

Let’s take a look at the top four key takeaways:

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FDA Takes Action Against Highly Concentrated Caffeine in Dietary Supplements, Citing Public Health

FDA caffeine supplements

Dietary supplements containing pure caffeine are unlawful when sold in bulk quantities directly to consumers, due to the high risk that they will be erroneously consumed at excessive doses, according to the FDA.

The following is an excerpt from the latest NCA Member Alert

The U.S. Food and Drug Administration (FDA) recently issued a new guidance  to clarify that selling dietary supplements containing pure or highly concentrated caffeine in bulk quantities directly to consumers is  “considered unlawful,” because of the high risk that they will be accidentally consumed at excessive, potentially dangerous doses.

Read the FDA press announcement

With respect to pure or highly concentrated powdered or liquid caffeine, the National Coffee Association (NCA) supports the FDA’s common-sense measure to protect consumers. But it is important to remember that these products have very little relation to coffee: a single teaspoon of powdered caffeine has as much caffeine as 20 to 28 cups (3,200 mg).

In fact, drinking coffee – and the natural caffeine it contains – is perfectly safe for most people. It may even be good for you.

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7 Surprising Reasons Why Coffee Is Really Good for You

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This post originally appeared on Inc.

By Peter Economy

No, I am not a paid representative of the coffee industry. But I am a lifelong fan of this black, piping hot, synapse-stimulating beverage. I can remember as a young lad my parents suggesting that I dip my toast in their coffee for a mildly stimulating treat. That was just a taste of my own personal coffee journey to come.

Truth be told, there’s been a lot of scientific research on this ubiquitous liquid, and most of the news has been good. In fact, the evidence is increasingly pointing to the fact that coffee is actually really good for you – and in ways that go far beyond just keeping you awake during one more long staff meeting!

Consider these 7 reasons why you just might want to make coffee a part of your daily diet. Continue reading

How Much Caffeine Is In My Coffee?

Coffee Beans Roasting Sample

The Challenges of Measuring Caffeine Levels

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Coffee has long been associated with energy and activity – the legend of coffee’s origin holds that it was discovered because of the energy kick it gave to goats eating cherries from a coffee tree.

Most coffee drinkers have that first cup of coffee early in the morning, whether decaffeinated or regular, to start their day. According to the latest National Coffee Drinking Trends Report, 81% of daily coffee consumers report drinking coffee at breakfast.

Despite the strong association between coffee and caffeine, the National Coffee Association (NCA), which was established in 1911, is only now publishing information on the levels of caffeine that may be found in coffee.

Why?

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Wake Up and Smell the Coffee

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Photo credit: Flickr

Whether you’re a casual consumer or captious connoisseur, the smell of freshly brewed beans is irresistible – and invigorating.

The Chemical Compounds Behind the Aroma of Coffee Infographic

Click to enlarge

In fact, the scent of coffee alone can wake up your brain.

It may seem like a simple pleasure, but the science is surprisingly complex. (Check out this infographic from Compound Interest to learn more, or view the PDF.)

Local cafes have long benefited from coffee’s olfactory appeal. But this distinctive aroma may have interesting implications for how the industry can better connect with key consumers.

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