via Derek Miller, SmartAsset
A unique culture around coffee is growing across America.
According to the 2016 National Coffee Drinking Trends (NCDT) report, more people are consuming coffee out of home. As a result, the number of coffeehouses and cafes are increasing in neighborhoods across the United States.
But not all cities are as coffee-crazed as others. The financial experts at SmartAsset looked through the data to see which American cities are the best for coffee fanatics. (Good news for NCA Convention 2017 attendees – Austin, TX is ranked high on the list!)
Here are the full rankings:
The theme of the National Coffee Association 2017 Convention is “innovation” – inspired not only by our host city Austin, TX, but the transformations and transitions we’re seeing across the coffee industry.
Wherever it’s found, innovation can be fueled by the power of “weak connections” (and strong coffee). In other words, exposure to fresh perspectives through conversation and acquaintances – such as networking with more than 700 coffee industry executives – helps your brain combine different ideas in new ways.
Because often, inspiration comes from the most unlikely places. For instance: leftover soap can catalyze life-saving change.
Here, Derreck Kayongo, Global Soap Project Founder & CEO of the Center for Civil and Human Rights, shares how learning about the hospitality industry’s considerable waste led him to create a global humanitarian initiative.
From SXSW to craft brew culture (both coffee and stronger), Austin is the home of innovation – and the inspiration for our Convention 2017 theme. Explore this unique, thriving city while meeting leaders from across the coffee industry.
[Related: 5 great TEDx talks on coffee]
Why Attend NCA Convention 2017?