How to Empower Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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Coffee Gives Back: Showcase Spotlight

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Applications for the NCA 2019 Origin Charity of the Year Award are due December 10. Learn more


By William, (Bill) Murray, NCA CEO & President
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Now more than ever, our communities and neighbors could use a helping hand. In the coffee industry, our community crosses borders with our supply chain, and giving back is no longer optional.

Here at the National Coffee Association (NCA), we decided about a year ago that – rather than starting yet one more program to help others – we were uniquely positioned to help in a different way.

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ICO International Coffee Day Highlights Women in Coffee

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Demonstrate Your Commitment to Supporting #WomenInCoffee with the IWCA

By Melissa Pugash & Margaret Swallow, Co-Founders, International Women’s Coffee Alliance


Monday, October 1, 2018 is the International Coffee Organization’s 4th Annual International Coffee Day.

Hosted by the ICO,  “International Coffee Day is a global celebration of coffee’s long journey from the farm to your local shop — an opportunity to honor the women and men who grow and harvest the coffee we love.”

The seventy-seven member states of the ICO selected “Women in Coffee” as the theme for this year’s International Coffee Day.

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Join the American Red Cross Specialty Coffee Professionals Donation Team

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Help track our industry’s life-saving impact.

By Spencer Turer, Coffee Enterprises


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The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.

Here’s an opportunity to help the coffee industry make a big impact, as just one individual.

The American Red Cross is most familiar for their disaster relief services and regular blood drives.  Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.

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Now Live: Grounds for Health Coffee Auction Supporting Women’s Health at Origin

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Proceeds from the #GFHAuction will support cervical cancer screenings and treatment for women coffee farmers and communities at origin (Photo: Grounds for Health)

Calling all roasters (and retailers): Bid on green coffee & equipment now through June 7

The following post was originally published on the Grounds for Health blog

In 2009, we created the Grounds for Health Auction to give the specialty coffee community a meaningful way to give back to origin.

We hoped it would last at least a year or two …

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Behind the NCA Coffee Gives Back Program

By William (Bill) Murray, President & CEO, National Coffee Association

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“The farmer has to be an optimist, or he wouldn’t be a farmer.” 

Will Rogers, U.S. Social Commentator, 1879-1935  

More than any other pursuit, successful farming depends on “external” factors.  Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.

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