Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year
The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.
Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.
Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.
Hosted by the ICO, “International Coffee Day is a global celebration of coffee’s long journey from the farm to your local shop — an opportunity to honor the women and men who grow and harvest the coffee we love.”
The seventy-seven member states of the ICO selected “Women in Coffee” as the theme for this year’s International Coffee Day.
The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.
Here’s an opportunity to help the coffee industry make a big impact, as just one individual.
The American Red Cross is most familiar for their disaster relief services and regular blood drives. Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.
“The farmer has to be an optimist, or he wouldn’t be a farmer.”
– Will Rogers, U.S. Social Commentator, 1879-1935
More than any other pursuit, successful farming depends on “external” factors. Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.