The Behaviors & Perceptions of U.S. Coffee Drinkers
63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.
The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.
63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.
“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”
From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.
Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media.
Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research.
And despite the fact that people already have less than the 3-5 cups daily recommended for optimal physical benefit, limiting caffeine intake was cited as the leading reason to cut coffee consumption.
Here’s a quick glance at some of the most common misconceptions on coffee and health – and what the science really says.
To learn more about coffee, caffeine, and health, join the NCA Science Leadership Council for the Coffee Science Fair at the NCA Convention in Atlanta, March 7-9.
Coffee may lower the risk of several types of cancer, according to recent studies reviewed by researchers at the American Cancer Society.
The following excerpt was originally posted at the American Cancer Society.
AICR has named February Cancer Month. Learn more.
To learn more about science, coffee, and why the research matters, join the experts from the NCA Scientific Leadership Council for “The Coffee Science Fair: A Fun Look at a Serious Topic,” a special educational session at the NCA 2019 Convention in Atlanta, GA on March 8.
Scientists have been investigating the links between coffee and cancer for decades. And while our understanding of coffee’s potential health benefits has improved with advances in research, there’s still more to learn.
In 2016, an expert panel convened by the International Agency for Research on Cancer (IARC) — the arm of the World Health Organization that is responsible for assessing whether certain substances cause cancer — could not conclude that drinking coffee is carcinogenic based on the current evidence available.
Yet the coffee-cancer connection has recently reappeared in the news, due to the ongoing Prop 65 legislation in California to put misleading “cancer warning labels” on coffee.
So, what do coffee drinkers need to know?
In following interview written by Elizabeth Mendes, American Cancer Society researchers Susan Gapstur, PhD, and Marjorie McCullough, ScD, explain what the studies really show when it comes to coffee and cancer, and discuss what other research is still needed.
Despite overwhelming scientific evidence, popular myths on coffee and health continue to persist.
By Kyra Auffermann, NCA Digital Content & Communications Manager
Coffee plays an important role in the lives (or at least mornings) of most people — in the United States, nearly 80% of all adults drink coffee, typically at the start of their day.
Yet most coffee drinkers don’t have a good understanding of coffee: the plant, the way it is processed, or the precision of a “perfect” roast.
In fact, more coffee drinkers may have a good misunderstanding of coffee. And despite overwhelming evidence, myths persist — particularly when it comes to coffee and health.
Does coffee make you lose weight? Can it cure a hangover? Does it make you poop?
Millions of Americans drink coffee every day, but it remains one of the most misunderstood beverages on the planet.
The editors at Thrillist took a look at the facts behind a few widely-held coffee myths and misconceptions, according to science:
New research suggests that coffee’s potential health benefits are about more than caffeine.
Rutgers scientists have found a compound in coffee that may team up with caffeine to fight Parkinson’s disease and Lewy body dementia — two progressive and currently incurable diseases associated with brain degeneration.
The discovery, recently published in the Proceedings of the National Academy of Sciences, suggests these two compounds combined may become a therapeutic option to slow brain degeneration.
What science can teach us about coffee.
By Dr. Bob Arnot, author, The Coffee Lover’s Bible
Coffee may be the greatest nutritional miracle in our world today. What other delicious beverage gives you such a bright, optimistic outlook while making a tremendous impact on your overall health, well-being, and longevity?
Coffee is also one of the greatest indulgences, a sensory experience that rivals the best wines. How else can you make such a robust improvement with such minimal effort. That wasn’t always the case.
I’ve written more than a dozen books on nutrition including two on Coffee. When I was chief medical correspondent for Dateline NBC, Today, NBC Nightly News, and CBS Evening News from the 1980s into the 2000s, and most recently as a contributor on Dr. Oz, we were always on the lookout for the next great nutrition story.
Ironically, we were alert to stories about why coffee was bad for you. At that time, coffee had a reputation for causing harm, and most people feared that it was unhealthy.
Research suggests coffee associated with approximately 25% lower risk of type 2 diabetes
via the Institute for Scientific Information on Coffee (ISIC)
A report titled “Coffee and type 2 diabetes: A review of the latest research” highlights the potential role of coffee consumption on the reduced risk of developing type 2 diabetes, and the potential mechanisms involved.
Both caffeinated and decaf coffee showed the protective effect against cognitive decline
Drinking coffee has previously been linked to a reduced risk of Alzheimer’s and Parkinson’s diseases. Now, scientists may be closer to understanding why.
New research from the Krembil Research Institute examines how coffee helps protect against long-term cognitive decline — and it turns out that the roast might matter.
via Bill Murray, NCA President & CEO on LinkedIn
Daylight savings time is over — will you be grabbing an extra cup of coffee this afternoon?
A recent article in National Geographic looks at the latest research behind why you love (or don’t love) coffee.
Spoiler alert: It’s in your genes!