Behind the scenes with the President & CEO of the National Coffee Association USA
William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.
And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.
Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.
COMPANY: Fig Leaf Coffee Company
LOCATION: Cleveland, OH
NCA MEMBER SINCE: July 2017
What does Fig Leaf Coffee do?
Specialty coffee roasting for retail and wholesale.
The following post originally appeared in full on the Bond Street Small Business Blog
Starting a coffee business is not for the faint of heart. It will bring blood, sweat, and tears (plus a lot of caffeine).
Yet, there’s still something that makes the pursuit worthwhile.
And as the saying goes, hindsight is 20/20. So what better way to truly learn what it takes to successfully build a coffee business than to turn to those who know best?
The editors at Bond Street asked individuals behind some of America’s best cups to share what they wish they knew before opening their coffee shops, or other caffeine-infused operations. The result is 33 pieces of advice that all aspiring entrepreneurs would benefit from knowing.
From mistakes made to tricks of the trade, you’re bound to discover at least one nugget of wisdom that will save you time, money, energy, and quite possibly your sanity — or all of the above.
Give your job search a jolt and check out the latest opportunities on the Coffee Career Center, the coffee industry’s targeted job board.
Hiring? Find the right fit for your team – learn more about posting a job or internship today.
(Please note that a free account is required to view the listings.)
Coffee and Espresso Service Tech | Lacas Coffee Co.
Director, Commodities Procurement | Mother Parkers Tea & Coffee
Turn your passion into your profession.
Discover new opportunities at growing companies across the industry at the Coffee Career Center. If you’re looking to build your team, find out how you can post a job or internship today.
Senior Traffic Coordinator | Rothfos Corporation
Financial Analyst, Central & South America | Massimo Zanetti Beverage USA
VP, Coffee | Fair Trade USA
By Joe DeRupo, NCA Director of External Relations & Communications
2016 was a year of uncertainty for the coffee industry, including new threats to basic business norms and protocols.
Here’s an overview of the key issues we faced over the past 12 months, some of the new benefits we’ve made available to members, and what you can expect in the year ahead.