Support coffee farmers – pour another cup!

Harvesting coffee cherries in Nicaragua. Source

The science behind increasing global demand

By Bill (William) Murray, President & CEO, National Coffee Association

I’ve been thinking about the good news, challenges, and opportunities that face all of us in the coffee community – just as I travel to Brazil for the upcoming World Coffee Producers Forum

The good news should be well known to all:  last month California finally gave coffee the all clear, joining scientists worldwide in concluding that coffee does not cause cancer and may in fact protect against cancer and other diseases.

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NCA Member Spotlight: JNP Coffee

Photo: JNP Coffee

COMPANY: JNP Coffee
LOCATION: USA & Burundi
NCA MEMBER SINCE: 2018
TWITTER: @jnpcoffee
FACEBOOK: /JNPCOFFEELLC
INSTAGRAM: @jnpcoffee

Read more NCA member spotlights, or check out our complete list of members

What does JNP Coffee do?

We trade the very best East African specialty coffee from Burundi, while empowering women farmers with technical knowledge and unparalleled bonus/premium payments.

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Collective Action: An Opportunity For the Entire Coffee Industry

Miguel Zamora at the National Coffee Association Convention. ©2019 Decisive Moment

The power of pre-competitive collaboration to address labor issues at origin.

By Miguel Zamora, Director, Core Markets at Rainforest Alliance & member of the Sustainable Coffee Challenge Advisory Council

View the original post on LinkedIn


The coffee industry depends on the work of millions of workers who arrive to coffee farms all over the world during the harvest to pick coffee. Labor represents the largest portion of cost of production for coffee farming all over the world.

Although they represent millions and are key to the production of coffee, as an industry, we do not understand their situation, challenges, and opportunities enough.

That’s not only wrong, but a big risk for coffee.

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“Why Gender?”

“Gender in Coffee: A Documentary”

A new documentary offers a profoundly human perspective on gender equity and the coffee industry.

Join the National Coffee Association for a special screening hosted by the Coffee Quality Institute on April 4 in New York City. Learn more


What does gender equity mean for a coffee family, a roaster or a coffee drinker?

How do we relate to and connect with one another around the same passion for coffee?

Gender in Coffee: A Documentary” opens up the conversation about the importance of gender equality for the sustainability of the industry.

Filmmakers Xavier Hamon and Hannah Stapleton followed the story of women and men involved in the production, transformation and consumption of coffee between January and March 2017.

Here, watch a preview of the resulting film:

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Photo Recap: NCA 2019 Day of Service

How Coffee Gives Back to the Local Community

The annual Coffee Gives Back Day of Service may have been the most labor-intensive portion for attendees at the NCA 2019 Convention – but it was also the most fun.

Hosted by Jolly Elementary, outside of Atlanta, GA, the (waitlist-only) event was led by the NCA Next Generation Council in partnership with Network Volunteers.

From painting to planting to power-washing, volunteers pitched in to help with much-needed school beautification and maintenance projects. (One overwhelmed teacher shared that she and her husband had been working on weekends and spending their own money to make classroom repairs.)

In one afternoon, the NCA team made the kind of progress only possible when a committed (and well-caffeinated) community comes together for a common cause.

Here are a few highlights from the NCA 2019 Coffee Gives Back Day of Service:

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How to Empower Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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The Buzz Is Brewing at Blue Donkey Coffee

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Blue Donkey will  host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9

Atlanta Coffee Shop is Making Waves with National Coffee Leaders


As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to make a big splash with coffee executives from around the world.

Despite this excitement, Atlanta’s Blue Donkey Coffee remains true to its commitment to specialty coffee, personalized for coffee lovers.  The latest Blue Donkey café is just their second location, opening last fall in an upcoming area east of downtown on the edge of Grant Park.

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Sustainability Standards: More Complex For Coffee Than Wine

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Leading sustainability standards for coffee are truly international and used worldwide.

By Morten Scholer, former UN advisor and author of the recent book Coffee and Wine: Two Worlds Compared 

 Part I: Sustainability Standards For Coffee – With Hidden Agendas


The coffee sector looks up to the wine sector for several reasons – including the wine sector’s long and prestigious history, the sensory descriptions, the sophisticated branding with use of terms like terroir, and the (sometimes) high prices.

While the coffee sector can no doubt learn a lot from wine, there are also areas where the wine sector has reason to admire coffee – and sustainability standards is one of them.

Sustainability standards are in several ways more complex for coffee than for wine, especially in terms of developing the standards, training, compliance, and monitoring.

This is certainly not to say that it is easy for the wine community, but here are four of the reasons.

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