coffee consumption

Infographic: The Growth of Gourmet Coffee Among Ethnic Consumers

/ nationalcoffee / Leave a comment
hanging consumer behaviors and perceptions are creating new opportunities for the coffee industry – especially in cold brew and RTD.

While US daily coffee consumption remained fairly stable in 2019 (64%), we’re seeing a dynamic shift in what types of beverages we’re drinking. 

The NCA 2019 National Coffee Data Trends (NCDT) showed that Hispanic-Americans, African-Americans, Asian-Americans are driving growth in key segments of the coffee market – including gourmet, ready-to-drink, and cold brew.

Understanding the types of beverages that are growing in popularity among these ethnic groups (and the perceptions behind the behavior) may offer new opportunities for the coffee industry to connect and reach more diverse consumers. 

Get more insights into this key market trend in the infographic below:

Continue reading →

What the Science Says About Common Coffee and Health Myths

/ nationalcoffee / Leave a comment

matt-steele-1392297-unsplash

Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media. 

Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research.

And despite the fact that people already have less than the 3-5 cups daily recommended for optimal physical benefit, limiting caffeine intake was cited as the leading reason to cut coffee consumption.

Here’s a quick glance at some of the most common misconceptions on coffee and health – and what the science really says.

To learn more about coffee, caffeine, and health, join the NCA Science Leadership Council for the Coffee Science Fair at the NCA Convention in Atlanta, March 7-9.

Continue reading →

Video: The Future of Coffee Pods in North America

/ nationalcoffee / Leave a comment

john-schnobrich-506597-unsplash.jpg

Learn more about the maturing coffee pod market at the 2019 National Coffee Association Convention in Atlanta

Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.

Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.

What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?

The Future of Coffee Pods in North America | Market Research Blog

Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.

Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.

Continue reading →

Boom Time for the Brazilian Coffee Industry

/ nationalcoffee / Leave a comment

Green-Coffee-Beans,-Kauai,-Hawaii-493239456_5760x3840.jpeg

Signs show that 2019 will bring even better results.

By William (Bill) Murray
President & CEO, National Coffee Association

The Brazilian coffee industry is flourishing.

The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.

CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.

Let’s take a look at the top four key takeaways:

Continue reading →

New Report: Coffee Linked To Lower Diabetes Risk

/ nationalcoffee / Leave a comment

andrii-podilnyk-803316-unsplash (2)

Research suggests coffee associated with approximately 25% lower risk of type 2 diabetes

via the Institute for Scientific Information on Coffee (ISIC) 

A report titled “Coffee and type 2 diabetes: A review of the latest research” highlights the potential role of coffee consumption on the reduced risk of developing type 2 diabetes, and the potential mechanisms involved.

Continue reading →

New Research on the Chemical Composition of Cold Brew

/ nationalcoffee / Leave a comment

marisa-buhr-792082-unsplash.jpg

From antioxidants to acidity, how is cold brew different from hot coffee?

Cold brew is the hottest trend in coffee: The domestic cold brew coffee market grew 580% from 2011 to 2016, according to research from Mintel.

Now, new research from Philadelphia University + Thomas Jefferson University found chemical differences between hot and cold brew coffee, which may have potential health impacts.

Continue reading →

Video: New NCA Market Research Breakout Reports

/ nationalcoffee / Leave a comment

Growth Chart

The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.

Watch the video below to learn more: 

 

Key highlights from the report include:

  • 45% of past-day coffee drinkers drank coffee prepared with a drip machine
  • The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
  • In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
  • In 2018, 36% consumed a coffee that was prepared out-of-home

Visit the NCA website for more information. 

 

World Coffee Market and Trade: 2018/19 Forecast Overview

/ nationalcoffee / Leave a comment

Growth-Chart-527631957_4718x3539.jpeg

World coffee production for 2018/19 is forecast 11.4 million bags higher than the previous year at a record 171.2 million primarily due to Brazil’s record output, according to the USDA’s “Coffee: World Markets and Trade” report, published June 2018.

With global consumption forecast at a record 163.2 million bags, exports are expected up in response to strong demand. Ending stocks are forecast to rebound following 3 years of decline.

Continue reading →