Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year
The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.
Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.
Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.
The coffee sector looks up to the wine sector for several reasons – including the wine sector’s long and prestigious history, the sensory descriptions, the sophisticated branding with use of terms like terroir, and the (sometimes) high prices.
While the coffee sector can no doubt learn a lot from wine, there are also areas where the wine sector has reason to admire coffee – and sustainability standards is one of them.
Sustainability standards are in several ways more complex for coffee than for wine, especially in terms of developing the standards, training, compliance, and monitoring.
This is certainly not to say that it is easy for the wine community, but here are four of the reasons.
Hosted by the ICO, “International Coffee Day is a global celebration of coffee’s long journey from the farm to your local shop — an opportunity to honor the women and men who grow and harvest the coffee we love.”
The seventy-seven member states of the ICO selected “Women in Coffee” as the theme for this year’s International Coffee Day.
Child labor is a big problem in some of the poorer areas of Uganda, which includes coffee producing communities. Unfortunately, there is no simple solution.
Any resolution demands a dedicated, sustained effort. It must get to the root cause of the problem and improve the economic viability of households so that parents can afford to let their children attend school.
Some coffee companies are choosing step up and take action to empower positive change at origin.
When a Los Angeles judge earlier this month finalized a ruling that coffee sold in California must carry cancer warning labels, many California residents may not have paid much attention to yet another labeling requirement.
Ever since voters passed Proposition 65 more than 30 years ago, after all, Californians have watched the steady proliferation of vague statements about chemicals, cancer, and birth defects. They appear almost everywhere, from the windows of hardware stores to signs at Disneyland. They’re so abundant that Amazon even sells them as stickers in rolls of 500.
Many people have begun to ignore these labels because they’re so common and because the information they convey is almost useless.
So why am I concerned if they now also show up on coffee?
By Kyle Freund, Fairtrade America
Coffee continues to be the world’s most-recognized Fairtrade product, representing an estimated 4 percent of the global market. By encouraging direct relationships, sharing of information, and stable prices, Fairtrade can provide both roasters and farmers with greater stability and a quality product.
Fairtrade America, the US-member of Fairtrade International, is preparing to release its annual monitoring and impact report, a compendium of facts, stats and data covering the full supply chain spectrum from origin to store shelves.
Supporting Coffee Communities at Origin: Q&A with Grounds For Health, the 2018 NCA Origin Charity of The Year Award Winner
The National Coffee Association is proud to recognize Grounds For Health as the first-ever recipient of the NCA Origin Charity of the Year Award, for their work providing cervical cancer screenings and treatment for women working in the coffeelands. The 2018 award is generously sponsored by Mother Parker’s Tea & Coffee, and was presented by Michael Gaviña, NCA Chair, on March 16 at the NCA 2018 Annual Convention in New Orleans.
“Our work in the coffee regions of Latin American and East Africa has been supported in great measure by the coffee industry,” says Ellen Starr, Executive Director, Grounds for Health, in the NCA news release. “Our relationship demonstrates just how much social change can be achieved when an industry fundamentally cares about its people at every step of the supply chain.”
Here, Star discusses what it’s like treating one of the greatest health care inequities facing developing nations, her experience working with the coffee community, and how the organization is scaling up.
Why International Women’s Day matters to the coffee industry
Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).
A New Industry Guide for Renovation & Rehabilitation
Coffee-growing regions around the world are feeling the impact of aging trees and diseases (such as coffee leaf rust, pictured above), on the quality and supply of coffee. Supporting responsible coffee farm renovation and rehabilitation is crucial to the future of coffee, and the longevity of our industry.
The Guidebook is a comprehensive resource for companies, governments, investors, and service providers interested in undertaking Renovation & Rehabilitation (R&R) efforts; it:
Defines the need and makes the case for renovation and rehabilitation
Provides practical & useful tips on how to structure R&R programs
Suggests ways that different stakeholders can engage in R&R
Presents case studies and links to experts and service providers
R&R investments are critical for ensuring the continued supply of coffee and meeting future demand. While governments and actors in coffee value chains have invested USD 1.2 billion in R&R so far, this has only met around 5% of the smallholder farmers in need
According to the Guidebook, if the industry did reach these farmers in need of R&R, benefits would include more coffee, higher incomes for farmers, and reduction in future deforestation.