Photo Recap: NCA 2019 Day of Service

How Coffee Gives Back to the Local Community

The annual Coffee Gives Back Day of Service may have been the most labor-intensive portion for attendees at the NCA 2019 Convention – but it was also the most fun.

Hosted by Jolly Elementary, outside of Atlanta, GA, the (waitlist-only) event was led by the NCA Next Generation Council in partnership with Network Volunteers.

From painting to planting to power-washing, volunteers pitched in to help with much-needed school beautification and maintenance projects. (One overwhelmed teacher shared that she and her husband had been working on weekends and spending their own money to make classroom repairs.)

In one afternoon, the NCA team made the kind of progress only possible when a committed (and well-caffeinated) community comes together for a common cause.

Here are a few highlights from the NCA 2019 Coffee Gives Back Day of Service:

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How to Empower Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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NCA National Coffee Data Trends 2019

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The Behaviors & Perceptions of U.S. Coffee Drinkers

63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.


The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.

63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”

From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

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Video: The Future of Coffee Pods in North America

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Learn more about the maturing coffee pod market at the 2019 National Coffee Association Convention in Atlanta

Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.

Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.

What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?

The Future of Coffee Pods in North America | Market Research Blog

Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.

Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.

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Sustainability Standards: More Complex For Coffee Than Wine

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Leading sustainability standards for coffee are truly international and used worldwide.

By Morten Scholer, former UN advisor and author of the recent book Coffee and Wine: Two Worlds Compared 

 Part I: Sustainability Standards For Coffee – With Hidden Agendas


The coffee sector looks up to the wine sector for several reasons – including the wine sector’s long and prestigious history, the sensory descriptions, the sophisticated branding with use of terms like terroir, and the (sometimes) high prices.

While the coffee sector can no doubt learn a lot from wine, there are also areas where the wine sector has reason to admire coffee – and sustainability standards is one of them.

Sustainability standards are in several ways more complex for coffee than for wine, especially in terms of developing the standards, training, compliance, and monitoring.

This is certainly not to say that it is easy for the wine community, but here are four of the reasons.

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IWCA in Atlanta: Lessons Learned From Sustainability-Focused Initiatives

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Calling all NCA 2019 Convention attendees!

You’re invited to a lively interactive forum, titled Connect. Empower. Advance. Insights & Lessons Learned From Sustainability-Focused Initiatives.

Join the International Women’s Coffee Alliance and moderator Nathalie Gabbay, Representative of RGC Coffee, for the IWCA Annual Luncheon fundraiser at the NCA 2019 Convention in Atlanta, GA.

Don’t miss this unique opportunity to get high-level insights into leading sustainability initiatives and connect with colleagues from across the coffee industry.

Panelists and discussion topics include:

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Coffee and Cigarettes: Misinformation By Algorithm

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Despite overwhelming scientific evidence, popular myths on coffee and health continue to persist.

By Kyra Auffermann, NCA Digital Content & Communications Manager


Coffee plays an important role in the lives (or at least mornings) of most people — in the United States, nearly 80% of all adults drink coffee, typically at the start of their day.

Yet most coffee drinkers don’t have a good understanding of coffee: the plant, the way it is processed, or the precision of a “perfect” roast.

In fact, more coffee drinkers may have a good misunderstanding of coffee. And despite overwhelming evidence, myths persist — particularly when it comes to coffee and health.

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Coffee at a Crossroad: 3 Industry Trends to Watch in 2019

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From functional ingredients to sustainable practices, new consumer values are transforming market trends.

The following post originally appeared in Tea & Coffee Trade Journal


The coffee industry is again going through a transformation, driven by shifting consumer values in an increasingly connected global landscape.

Today, people are using their purchasing decisions to support companies that reflect their values and introduce new innovations.

“The theme of this year’s NCA Convention [March 7-9, 2019 in Atlanta] is ‘coffee at a crossroads.’ In this time of unprecedented change, the decisions we make today as an industry will determine our direction in the years to come,” says Bill Murray, NCA President & CEO.

Here’s what to watch (and watch out for) in the year ahead:

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Boom Time for the Brazilian Coffee Industry

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Signs show that 2019 will bring even better results.

By William (Bill) Murray
President & CEO, National Coffee Association


The Brazilian coffee industry is flourishing.

The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.

CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.

Let’s take a look at the top four key takeaways:

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