Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.
Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.
What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?
The Future of Coffee Pods in North America | Market Research Blog
Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.
Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.
Single serve capsules are a dynamic market segment with a complex value chain.
By Martyna Fong, Unit Manager – Packaging, AMI
A pod, or a single serve capsule as I would technically call it, is a phenomenal little thing.
Is it just packaging or is a product? Is it premium or is it value? Is it wasteful or is it resourceful?
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LOCATION: Bristol, UK
NCA MEMBER SINCE: Nov. 2018
What does AMI do?
AMI is Europe’s largest consultancy dedicated to providing business information for the global plastics industry.
With more relevance to the coffee industry, AMI’s lead packaging consultant, Martyna Fong, has championed the development of the single serve capsules expertise. She has a thorough understanding of the supply chain, global trends, and technical innovation in the segment.
AMI is keen to assist the NCA community with its market intelligence as well as specialist single serve capsules conferences – in North America and in Europe.