It’s more than a logo.
To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.”
By Michael Wilson, Creative Director, Made Visible Studio
Branding is not some sort of black magic.
Rather, it is a methodic process by which an organization defines what makes them unique and how they are different from the competition.
A brand is a promise of an experience. It is up to you, the owner of the company, to decide and control what kind of experience that is going to be.Continue reading