How to take Great #Coffee Photos for Instagram

Snip20180305_7.pngPhoto: @tanitotoro via @peoplebrewcoffee

[Editor’s note: The NCA Next Generation Council is leading an NCA Instagram photo contest! Follow the National Coffee Association at @nationalcoffeeusa and tag us in your coffee photos with #NCAUSA for a chance to win agreat prize donated by Bunn. Deadline: March 15]

Instagram is a powerful platform for coffee businesses of sizes: the platform has a community of 800 million, with 500 users million using it every day (second only to Facebook, via Hootsuite). And with 80% of Instagrammers follow at least one business, it’s a great way to engage consumers.

There are a lot of great ways to use Instagram to showcase your brand, from promoting new products to sharing a glimpse into your company culture. And fortunately for our industry, coffee is particularly photogenic. But getting that perfect shot (espresso or otherwise) requires more effort behind the scenes than you think.

Over on the MistoBox blog, Melissa Hall reached out to some of the most talented coffee photographers for their top insta-tips on bringing out your coffee’s best side. (Be sure to check out their feeds for even more caffeinated inspiration – and follow the NCA at @nationalcoffeeusa.)

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Storytelling Through Content Strategy

By David J. Verjano, Founder, Verjano Communications  – and NCA Coffee Summit 2016 speaker 

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Today we are more connected than ever thanks to technology and the internet. But with more connectivity inevitably comes more clutter. As a brand, the question then becomes, “How do we stand out from the crowd?”

The simple answer: Content.

Not just ordinary content, we’re talking unique, creative and captivating content; something that tells your story in a memorable and impactful way. That’s where having a content strategy comes in.

Whether you’re pushing this content via your website, social media or other channels, there needs to be a cohesive plan for telling your story. When done right, you will not only gain the attention of potential customers but keep them coming back for more. This is a brief breakdown on the factors to consider when creating your content strategy.

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