Boom Time for the Brazilian Coffee Industry

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Signs show that 2019 will bring even better results.

By William (Bill) Murray
President & CEO, National Coffee Association


The Brazilian coffee industry is flourishing.

The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.

CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.

Let’s take a look at the top four key takeaways:

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La Roya’s Return: How Can Coffee Farmers Survive?

The following is a guest post from Heifer International. See the NCA First Pull guest post guidelines

By Marco Machado, Heifer International

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Photo: Stephanie Parker, via Medium

TEGUCIGALPA, Honduras – Orangish yellow blotches are starting to appear on the leaves of coffee plants in eastern Honduras, according to reports from the field. It’s a sign that the dreaded coffee rust fungus, or la roya, is making a comeback and endangering the crop that’s vital to the economies of Latin America.

Five years ago, an outbreak decimated coffee in the region, triggering a state of emergency and famine watches.

How bad will it be this season? It’s too early to tell. All we know is that the plant-choking fungus – first discovered in East Africa nearly 150 years ago – poses a serious threat to coffee’s future in the Americas.

As we search for a way to defeat the fungus, the coffee industry can help smallholder farmers build resiliency and deal with shocks from la roya – as well as from climate change, market swings, and other volatility common with cash crops.

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