TRUE Green & Roasted Coffee Taste Descriptions

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Exploring TRUE coffee descriptions: Trustworthy, Realistic, Understandable, Enticing

A Shared Industry Vocabulary to Keep Us On the Same Page

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


Part I: How To Communicate TRUE Coffee Quality

The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn


Aroma and taste descriptors are most easily understood when primary flavors are referenced for the perceived attribute.

When attributes are categorized into groups it becomes difficult to understand their meaning without additional training or explanations. Confusion is created when conclusions are used for flavor descriptions, or when adjectives or verbs are used in place of nouns when presenting descriptions.

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How This Coffee Roast May Protect Your Brain

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Both caffeinated and decaf coffee showed the protective effect against cognitive decline

Drinking coffee has previously been linked to a reduced risk of Alzheimer’s and Parkinson’s diseases. Now, scientists may be closer to understanding why.

New research from the Krembil Research Institute examines how coffee helps protect against long-term cognitive decline  — and it turns out that the roast might matter.

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