The following post is the second in a three-part series that looks at how the coffee industry can become more circular and direct across the supply chain.
By Dr. Terry Tudor and Dr. Nicholas Head, SusConnect Ltd
The global coffee industry is growing. However, it is important that there are measures taken to ensure that this growth is circular and that small farmers and producers benefit along the way.
A direct trade model, which takes account of circular business models, along with the use of blockchain technology, offers the opportunity to realize these goals.
“Direct trade” is a term used by coffee roasters who buy straight from the growers, cutting out both the traditional middleman buyers and sellers, and also the organisations that control certifications. Continue reading