Yes, coffee is good for you. But did you know you that more of it can be better? Our resident Coffee Doctor, Mark Corey, PhD, recently traveled to Montréal, Canada for the East Coast Coffee Madness festival, where he spoke about how coffee’s not only good for the drinker, but good for the people who grow it, too. Read on for a window into coffee madness:
East Coast Coffee Madness (ECCM) (Festival du Café de Montréal) was held on October 19-20th, 2019 in Québec, Canada, at the gorgeous Montréal Science Center. Organized by Jonathan Gabbay and Nathalie Gabbay of RGC Coffee, the event brought together professionals young and old from every corner of the coffee industry – from baristas to roasters to purveyors of the finest self-contained, bicycle-powered espresso carts. (Really.)
Dozens of exhibitors showcased their artisanal craftmanship and expert ability to source, roast, and prepare coffee to perfection. But I wasn’t just in Montréal to sample some of the finest single-origin coffees in the world (though that was a nice perk – Ethiopian Yirgacheffe, anyone? I had a mission: to take the stage and help spread the word about the surprising — and under-reported — health benefits of coffee.
Raising the Floor
The theme of the keynote presentations was “Raising the Floor” of coffee prices. A diverse roster of experts offered compelling insights into how we can address this complex issue for which there is no magic bullet. Phyllis Johnson of BD Imports, former Board Member of the NCA, spoke about the need to elevate the voices of women and minorities in coffee. By having their voices heard and increasing awareness of their contributions to the value chain, she said, we can help build stronger coffee-growing communities – in a sense, ‘raising the floor’ at the ground level.
As we all remember from Econ 101, supply and demand dictates that when there is an oversupply of a something, market prices tend to fall. This is the situation we find ourselves in with coffee. Before coffee prices reached their current low, farmers were already struggling to stay above the farmgate value, or break-even cost of production — so asking them to limit production at the expense of their own livelihoods is not a viable solution. Instead, we should be working to increase consumption – and one way to do this is to spread awareness of the health benefits of coffee. This was the focus of my address.
Coffee is Good For You — and More is Better
As a food scientist, I’ve spent much of my career evaluating the scientific consensus and the latest research to make sure coffee is safely produced and healthy to consume. The data is clear on coffee: It’s healthy, and the greatest benefits may be derived by drinking 2-4 cups per day (1). The problem is, most consumers don’t know that coffee is good for you — let alone that more is better. In fact, the 2018 National Coffee Drinking Trends (NCDT) Breakout Report on Coffee and Health reported that 69% of consumers were unaware of the potential health benefits of coffee. To capitalize on this massive pool of consumers who could help balance out the coffee oversupply, my presentation highlighted the possible benefits of coffee consumption, such as how coffee drinkers:
- Live longer than non-coffee drinkers (1),
- Are LESS likely to develop type 2 diabetes than non-coffee drinkers (2),
- May benefit from liver-protective effects (3),
- May experience protection from depression (4),
- May derive other potential health benefits (5).
It was frankly a lot of information for anyone to absorb in a short period of time, but I’m hopeful that by interpreting the data and presenting it in an informal, conversational way, coffee pros are better equipped to share with their customers that they need not feel guilty about that extra cup of joe.
Several thousand years ago, Hippocrates said, “Let food be thy medicine, and medicine be thy food.” I think we can all drink to that!
Mark Corey, PhD, Director of Scientific Affairs at the NCA.
East Coast Coffee Madness – https://www.eccoffeemadness.com/
Supply and demand – https://www.mindtools.com/pages/article/newSTR_69.htm
Farmgate price – https://en.wikipedia.org/wiki/Farm_gate_value
69% – National Coffee Drinking Trends Breakout Report: Coffee and health. 2018. http://www.ncausa.org/Industry-Resources/Market-Research/Consumer-Insight-Reports
(1) Kim Y, Je Y, Giovannucci E. Coffee consumption and all-cause and cause-specific mortality: a meta-analysis by potential modifiers Eur J Epidemiol. 2019 Aug; 34(8): 731-752. https://www.ncbi.nlm.nih.gov/pubmed/31055709
(2) Carlström M, Larsson SC. Coffee consumption and reduced risk of developing type 2 diabetes: a systematic review with meta-analysis. Nutr Rev. 2018 Jun 1; 76(6): 395-417. https://www.ncbi.nlm.nih.gov/pubmed/29590460