Tricks of the Trade (Show): 9 Steps to Exhibitor Success

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[Editor’s note: Learn more about exhibitor opportunities at the NCA Annual Convention 2018 in New Orleans, March 15-17]

This post originally appeared on Perfect Daily Grind

Are you exhibiting at a coffee festival or trade show? Or considering it?

Exhibiting is a good business choice. It’s a straightforward, face-to-face way of engaging with your community and clients (current and future). It can allow you to shape the face of your business. And it’s an opportunity to make a more lasting impression than some methods of digital outreach.

Yet without the right preparation, you won’t see the return on investment you’re looking for. Being able to own your space and maximize your engagement with others is key but far from easy, while having to be “on” and present at all times can be a challenge. So before shelling out and setting up, make sure you’re ready.

Feeling daunted? Don’t worry; we’re here to tell you how to make exhibiting a solid business investment. Read on for our 9 steps to seeing an excellent return (and actually enjoying yourself).

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The Adventures Of Superfood

By Coffee Blenders

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We now live in a time where being aware of our health and wellness is essential. Hashtags like #fitness, #fitlife, #fitspo, #motivation, #superfood, #eatclean, #healthydiet, and #healthychoice have easily hit the millions.

And diet is at the center of it all. Today, the philosophy of eat well and staying fit has trumped the idea of starving for skinniness. This has let to the rise of certain so-called “superfoods.”

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