Signs show that 2019 will bring even better results.
By William (Bill) Murray
President & CEO, National Coffee Association
The Brazilian coffee industry is flourishing.
The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.
CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.
Let’s take a look at the top four key takeaways:
What’s right, what’s wrong, and what’s interesting.
The following article is based on this LinkedIn post by William (Bill) Murray, NCA President & CEO
When it comes to coffee coverage in the media, a healthy dose of context (and common sense) is critical.
Take this week’s Daily Mail article, “How Six Cups of Coffee a Day Can Help You to Live Longer,” on new research from the National Cancer Institute (NCI), published in JAMA Internal Medicine.
Let’s take a look of the story, in light of the science:
Basket Shapes & Water Quality: Filter Coffee in the UC Davis Lab
By Angie Molina
Article & photos from our friends at Perfect Daily Grind
Lee este artículo en español Filtros Y Calidad Del Agua: Café Filtrado en El Laboratorio
What do you need to do to brew better filter coffee? That’s one of the many questions UC Davis Coffee Center is setting out to answer, through a variety of research projects. After all, there’s nothing like hard science for an answer you can trust.
Professor William Ristenpart, the center’s Director, agreed to talk me through his current work and what we can expect to see in the future, from the impact of coffee filter baskets to water quality and temperature.
Infographic created by I Love Coffee
Everybody is talking about it, but what the heck is it?
Sustainability is crucial to the future of coffee. Not only is it necessary to protect our environment, but new research shows that socially responsible practices will also benefit your bottom line.
According to the NCA’s National Coffee Drinking Trends report, 16% of consumers limit their coffee consumption because they are concerned about the waste it creates, and 17% are concerned about the carbon footprint of the java they drink.
The following post originally appeared on PadillaCRT’s blog, “The Buzz Bin”
By Emily Valentine
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention.
And, yes, it was just as delicious as it sounds.
Between sipping samples from vendors around the globe, I absorbed a lot about coffee’s past, present and future. My lessons began with the legend of Kaldi the goat herder, who first discovered Coffea Arabica when his flock became unusually frisky after ingesting some bright red berries while grazing in the Ethiopian hills, and progressed to philosophical discussions on the increasingly dynamic, venture capital-backed Third Wave movement.
While coffee’s trajectory thus far is a fascinating one, the key insight I left with is that the industry’s future is exceptionally bright.
Photo credit: International Women’s Coffee Alliance via PadillaCRT
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