Boom Time for the Brazilian Coffee Industry

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Signs show that 2019 will bring even better results.

By William (Bill) Murray
President & CEO, National Coffee Association


The Brazilian coffee industry is flourishing.

The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.

CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.

Let’s take a look at the top four key takeaways:

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TRUE Green & Roasted Coffee Taste Descriptions

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Exploring TRUE coffee descriptions: Trustworthy, Realistic, Understandable, Enticing

A Shared Industry Vocabulary to Keep Us On the Same Page

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


Part I: How To Communicate TRUE Coffee Quality

The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn


Aroma and taste descriptors are most easily understood when primary flavors are referenced for the perceived attribute.

When attributes are categorized into groups it becomes difficult to understand their meaning without additional training or explanations. Confusion is created when conclusions are used for flavor descriptions, or when adjectives or verbs are used in place of nouns when presenting descriptions.

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How To Communicate TRUE Coffee Quality

Baristas training to make the perfect cup of coffee

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn

“Coffee professionals are enthusiastic, passionate and place a high priority on product education – but we often create jargon and use insider’s vernacular not easily understood by consumers.”


How do we encourage or persuade customers to try our coffee?

Communicating the virtues of the coffee will attract the attention of buyers, for both green coffee and roasted coffee.

The success of any beverage program starts with quality: how does it taste? Branding, promotion and merchandising will capture the first sale, but only quality will keep your customers returning time after time.

Together we will explore how to create TRUE coffee descriptions:

Trustworthy, Realistic, Understandable, Enticing.

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Pt. I: Sustainability Standards For Coffee – With Hidden Agendas

Farmer with hat looking the coffee plantation field

Changing from conventional to more sustainable practices

By Morten Scholer, former UN advisor and author of the recent book Coffee and Wine: Two Worlds Compared 

The following post is first in a two-part series 


Almost half of all coffee is produced under one of the recognized sustainability standards. That’s 70 million bags, or four million metric tons.

However, only around a third of sustainably recognized coffee is eventually traded and labelled as sustainable – a discrepancy that is being addressed by all parties involved in attempts to reduce the gap.

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Part 2: What Does Direct Trade Coffee Mean?

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The following post is the second in a three-part series that looks at how the coffee industry can become  more circular and direct across the supply chain. 

Part 1: Transparency and Traceability Across the Coffee Supply Chain


By Dr. Terry Tudor and Dr. Nicholas Head, SusConnect Ltd

The global coffee industry is growing. However, it is important that there are measures taken to ensure that this growth is circular and that small farmers and producers benefit along the way.

A direct trade model, which takes account of circular business models, along with the use of blockchain technology, offers the opportunity to realize these goals.

“Direct trade” is a term used by coffee roasters who buy straight from the growers, cutting out both the traditional middleman buyers and sellers, and also the organisations that control certifications. Continue reading

Part 1: Transparency and Traceability Across the Coffee Supply Chain

cup-coffee-and-sunny-trees-background-511097429_5085x3676.jpeg

The following post is the first in a three-part series that looks at how the coffee industry can become  more circular and direct across the supply chain. 


By Dr. Terry Tudor and Dr. Nicholas Head, SusConnect Ltd

The global coffee industry is growing. However, it is important that there are measures taken to ensure that this growth is circular and that small farmers and producers benefit along the way.

Continue reading

World Coffee Market and Trade: 2018/19 Forecast Overview

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World coffee production for 2018/19 is forecast 11.4 million bags higher than the previous year at a record 171.2 million primarily due to Brazil’s record output, according to the USDA’s “Coffee: World Markets and Trade” report, published June 2018.

With global consumption forecast at a record 163.2 million bags, exports are expected up in response to strong demand. Ending stocks are forecast to rebound following 3 years of decline.

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Why the Latest Prop 65 Ruling is Bad for Coffee Farmers

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Coffee is both delicious and healthy.”

California’s Misguided Labeling Decision Impacts Coffee Growers & Drinkers

This post was originally published on the Global Farmer Network

By Luiz Roberto Saldanha Rodrigues

When a Los Angeles judge earlier this month finalized a ruling that coffee sold in California must carry cancer warning labels, many California residents may not have paid much attention to yet another labeling requirement.   

Ever since voters passed Proposition 65 more than 30 years ago, after all, Californians have watched the steady proliferation of vague statements about chemicals, cancer, and birth defects. They appear almost everywhere, from the windows of hardware stores to signs at Disneyland. They’re so abundant that Amazon even sells them as stickers in rolls of 500.  

Many people have begun to ignore these labels because they’re so common and because the information they convey is almost useless.  

So why am I  concerned if they now also show up on coffee?

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Now Live: Grounds for Health Coffee Auction Supporting Women’s Health at Origin

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Proceeds from the #GFHAuction will support cervical cancer screenings and treatment for women coffee farmers and communities at origin (Photo: Grounds for Health)

Calling all roasters (and retailers): Bid on green coffee & equipment now through June 7

The following post was originally published on the Grounds for Health blog

In 2009, we created the Grounds for Health Auction to give the specialty coffee community a meaningful way to give back to origin.

We hoped it would last at least a year or two …

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