Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media.
Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research.
And despite the fact that people already have less than the 3-5 cups daily recommended for optimal physical benefit, limiting caffeine intake was cited as the leading reason to cut coffee consumption.
Here’s a quick glance at some of the most common misconceptions on coffee and health – and what the science really says.
To learn more about coffee, caffeine, and health, join the NCA Science Leadership Council for the Coffee Science Fair at the NCA Convention in Atlanta, March 7-9.
New research identifies three main groups of caffeine sensitivity among individuals.
Genetic differences help explain why everyone experiences coffee’s effects differently.
via Coffee & Health
Coffee drinkers fall into one of three major groups based on their caffeine sensitivity, according to physician and author Dr J.W. Langer, in a new report authored for the Institute for Scientific Information on Coffee (ISIC).
The report, “Genetics, Metabolism and Individual Responses to Caffeine,” draws on existing research to explain how the body metabolizes caffeine, why some people are more affected by caffeine than others, and how healthcare professionals can take this into account when advising patients.
2017 U.S. Specialty Coffee Consumption Trends Infographic
The full version of the following post was first published on SCA News
By Heather Ward
Specialty coffee consumption in the U.S. is growing, and 2017 saw a significant increase in daily specialty coffee drinkers.
Over the last 18 years, the number of daily specialty coffee drinkers has consistently increased, strengthening the consumer demand for specialty coffee.
Let’s take a closer look at the data.
Younger coffee drinkers are changing the market – from specialty brews to coffee shop culture. To stay competitive, companies will need to keep up with their customers.
The NCA Generational Report: Coffee Through the Ages takes a look at key consumption preferences and patterns, highlighting emerging trends and opportunities.
(And, to reflect the reality of how we’re drinking coffee today, this is the first NCA report to release teenage coffee consumption data.)
Here’s a quick look at some of the highlights from the research:
Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).
Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.
However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.
But the practice isn’t popular everywhere — yet.
Infographic created by I Love Coffee
Everybody is talking about it, but what the heck is it?
* [Ed. note: Millennial translation gifs available here]
Millennials are really into their coffee. (It’s no coincidence that BuzzFeed recently launched their own roast … sold through a personality quiz.)
But not all cups are created equal.
Just like the cloud, “coffee” often means something different for the 19-35 year old demographic than it does for previous generations. In fact, Millennial behavior and attitudes are transforming the coffee market. (For starters, they really love espresso.)
But what do these changing consumption trends mean for the future of the coffee industry?
What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
This popular pick-me-up fuels not only our daily energy levels, but the global economy as well.
via Derek Miller, SmartAsset
A unique culture around coffee is growing across America.
According to the 2016 National Coffee Drinking Trends (NCDT) report, more people are consuming coffee out of home. As a result, the number of coffeehouses and cafes are increasing in neighborhoods across the United States.
But not all cities are as coffee-crazed as others. The financial experts at SmartAsset looked through the data to see which American cities are the best for coffee fanatics. (Good news for NCA Convention 2017 attendees – Austin, TX is ranked high on the list!)
Here are the full rankings: