NCA National Coffee Data Trends 2019

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The Behaviors & Perceptions of U.S. Coffee Drinkers

63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.


The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.

63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”

From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

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Video: The Future of Coffee Pods in North America

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Learn more about the maturing coffee pod market at the 2019 National Coffee Association Convention in Atlanta

Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.

Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.

What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?

The Future of Coffee Pods in North America | Market Research Blog

Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.

Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.

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Coffee at a Crossroad: 3 Industry Trends to Watch in 2019

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From functional ingredients to sustainable practices, new consumer values are transforming market trends.

The following post originally appeared in Tea & Coffee Trade Journal


The coffee industry is again going through a transformation, driven by shifting consumer values in an increasingly connected global landscape.

Today, people are using their purchasing decisions to support companies that reflect their values and introduce new innovations.

“The theme of this year’s NCA Convention [March 7-9, 2019 in Atlanta] is ‘coffee at a crossroads.’ In this time of unprecedented change, the decisions we make today as an industry will determine our direction in the years to come,” says Bill Murray, NCA President & CEO.

Here’s what to watch (and watch out for) in the year ahead:

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For RTD Coffee, Cold is Hot

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Generation Z and young millennial consumers are driving RTD market trends

Top industry trends to watch, according to the latest market research.

US cold brew has emerged as a vibrant growth segment for the global coffee market.


Related Resources: RTD & Cold Brew

The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry

NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!

Webinar: What’s Brewing in RTD Coffee
Featuring Mintel


The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog 

The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.

According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.

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Join the American Red Cross Specialty Coffee Professionals Donation Team

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Help track our industry’s life-saving impact.

By Spencer Turer, Coffee Enterprises


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The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.

Here’s an opportunity to help the coffee industry make a big impact, as just one individual.

The American Red Cross is most familiar for their disaster relief services and regular blood drives.  Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.

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IBM’s Coffee Delivery Drones Can Predict Your Next Cup

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The drones could read social cues and biometrics to dispatch caffeine when you need it

Because this doesn’t at all sound like the beginning of a post-apocalyptic dystopia where sentient technology withholds caffeine to control the human population, your coffee may one day be delivered by drone — before you even ask.

IBM has secured a patent for a coffee-delivering drone that reads social and biological cues to know when people will need their next caffeine pick-me-ups, reports USA Today.

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Coffee: Still King of the College Dorm

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New market research takes a closer look at the most popular late-night study aid (and early morning eye-opener) on campus.

By Brian Sudano, Managing Partner, Beverage Marketing Corporation

It’s been a scorcher on the East Coast so far this summer. But September is approaching soon – which means cooler weather and back-to-school season.

College students are a growing demographic: U.S. enrollment for  public or private colleges is estimated to reach nearly 20 million in 2018. And their consumption habits offer some interesting insight into the next generation of trends.

In our recent BMC report, “U.S. College Student Beverage Consumption and Attitudes,” we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We took an especially close look at student attitudes toward coffee, everyone’s favorite early eye-opener and late-night study aid.

Here’s what we found.

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5 Ways to Reduce Water Use in Your Food Processing Plant

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Optimizing your water consumption isn’t only better for the planet – it can help you cut utility costs as well. Photo: Unsplash

This post was originally published on Food For Thought

By , VP Process Engineering, Stellar

Food and beverage manufacturing facilities are notorious for how much water they consume. While water is central to your plant’s operations [Ed. note: Especially for coffee!], there may be ways you can operate more efficiently and be smarter about how your plant uses water.

Optimizing your water consumption is not only better for the planet, but it may save you in utility costs as well. Let’s look at five basic ways to reduce water consumption in a facility.

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