A Partnership to Protect the Future of Coffee

The NCA is working with the Sustainable Coffee Challenge to help make coffee the world’s first agricultural product

By William (Bill) Murray, President & CEO, National Coffee Association


Here at the National Coffee Association (NCA), we like to say that “we serve coffee.”

With the rising threat of climate change, serving coffee today also means serving the planet. We know coffee’s future depends on coffee being the world’s first fully sustainable crop.

To help make this vision a reality, I am immensely proud that the NCA has joined the Sustainable Coffee Challenge.

(Read the official news release.)

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Collective Action: An Opportunity For the Entire Coffee Industry

Miguel Zamora at the National Coffee Association Convention. ©2019 Decisive Moment

The power of pre-competitive collaboration to address labor issues at origin.

By Miguel Zamora, Director, Core Markets at Rainforest Alliance & member of the Sustainable Coffee Challenge Advisory Council

View the original post on LinkedIn


The coffee industry depends on the work of millions of workers who arrive to coffee farms all over the world during the harvest to pick coffee. Labor represents the largest portion of cost of production for coffee farming all over the world.

Although they represent millions and are key to the production of coffee, as an industry, we do not understand their situation, challenges, and opportunities enough.

That’s not only wrong, but a big risk for coffee.

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3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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How One Coffee Company Is Empowering Positive Change at Origin

School children in CLFZ West Nile.jpg

The following post is an edited excerpt of contend provided by Volcafe. Volcafe is an NCA member company. (Learn more about contributing guest blog posts to National Coffee.) 

Visit the NCA Coffee Gives Back Charity Showcase to learn more about how NCA members are working to support coffee communities at origin. 


Child labor is a big problem in some of the poorer areas of Uganda, which includes coffee producing communities. Unfortunately, there is no simple solution.

Any resolution demands a dedicated, sustained effort. It must get to the root cause of the problem and improve the economic viability of households so that parents can afford to let their children attend school.

Some coffee companies are choosing step up and take action to empower positive change at origin.

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