What a Cup of Coffee Really Costs

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Gourmet coffee consumption reached over 50 percent for the first time in 2019, according to the NCA 2019 Coffee Data Trends Report

The price of a pound of coffee beans may be dropping fast, but that doesn’t mean consumers will get a break on the cost of their morning brew.

Edited excerpt – read the full post at MarketWatch

By Jeanette Settembre


A pound of wholesale arabica coffee beans has been selling for under $1 since March, the lowest price point in more than a decade. One pound of ground coffee will make about 48 cups.

But experts say consumers will still be paying the same price for a cup of coffee or latte in stores and cafes. While wholesale coffee prices have been dropping, coffee prices for consumers have actually been going up.

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Infographic: 2018 Specialty Coffee Consumption Stats

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Learn more about US coffee consumption trends:  For a limited time only,  we’re taking 25% off all of the NCA 2018 Coffee Snapshot Reports


via Square

The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.

From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:

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How Many People in the United States Drink Specialty Coffee?

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2017 U.S. Specialty Coffee Consumption Trends Infographic

The full version of the following post was first published on SCA News

By Heather Ward

Specialty coffee consumption in the U.S. is growing, and 2017 saw a significant increase in daily specialty coffee drinkers.

Over the last 18 years, the number of daily specialty coffee drinkers has consistently increased, strengthening the consumer demand for specialty coffee.

Let’s take a closer look at the data.

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