Cause for Celebration: A Review of Coffee Day 2021

By Nora Johnson, NCA Next Gen Communications Committee Chair and Commodities Manager at Massimo Zanetti Beverages USA.

Although every day is “Coffee Day” for those of us working within the coffee supply chain, on September 29th and October 1st, the rest of the population joins in to celebrate National Coffee Day (for the United States) and International Coffee Day, respectively.

If you are like me and wondering who actually declared a given day “International Coffee Day,” wonder no longer! With the inaugural celebration having been held on October 1, 2015, International Coffee Day was officially declared by the International Coffee Organization (ICO) as a day of “celebration of the coffee sector’s diversity, quality, and passion… an opportunity for coffee lovers to share their love of the beverage and support the millions of farmers whose livelihoods depend on the aromatic crop.” Many individual nations had been celebrating their own National Coffee Day for several years prior. Japan even began celebrating as early as 1983! What an exemplary reminder of just how much passion exists within our industry; from the passion of those who produce it, to those who trade, roast, and package it, to those who consume it, coffee is enveloped by a special sense of enthusiasm.

To our fellow coffee colleagues, the NCA Next Gen Council hopes that your cup was full on this year’s National Coffee Day!

How to Empower Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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Five Coffee Mega Trends

cup-of-coffee
By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Our NCA offices are located just a few blocks from Wall Street in New York City, where stockbrokers are quick to warn their clients that “past performance is no guarantee of similar results in the future.” Despite this ominous caveat, every analyst studies the historical returns of various investments in an effort to anticipate what to do next.

This is true in many areas, from weather patterns to sports. We look at the record of a team or a race horse as a measure of how strong a contender each may be. By learning that a team does better in a home stadium, or that a horse runs faster on a muddy track, we hope to get a glimpse of the future.

Last week I had a couple of speaking engagements on behalf of the NCA, addressing both the Tea Association, where we discussed opportunities to work together and market trends, and a separate event in New York.

In preparation I spent a couple of weeks poring over our National Coffee Drinking Trends Report (NCDT) and just released Single Serve report. As with sports teams, or stocks, the past cannot predict the future.

But if you look beyond the surface, the richness of the historical coffee-drinking data reveals itself in very interesting ways. And so the NCDT and Single Serve data revealed five mega trends driving today’s coffee market, and while one or two may be obvious, taken as a group they create an interesting picture.  Continue reading