Behind the scenes with the President & CEO of the National Coffee Association USA
William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.
And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.
Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.
Standing room only at the first NCA Next Generation Council educational session
Highlights from the National Coffee Association 2018 Convention
From the NCA Next Generation Council
The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.
Judging by attendance, the inaugural installment was a huge success – standing room only!
Editor’s note: The NCA Next Generation group is a growing initiative to support young professionals who are passionate about coffee, and develop future leaders across the industry.
Ready to get involved? We’re now accepting applications for three non-officer positions on the NCA Next Gen Council. (While NCA Next Gen is open to everyone, NCA membership is required for Council positions.)
Learn more about NCA Next Gen, or join now. The NCA Next Gen Council will be presenting a breakout session at the NCA 2018 Convention in New Orleans – hope to see you there!
In this new and fast-paced world, keeping current with industry news and events can be demanding.
The NCA Next Generation Council is proud to announce our new series of newsletters to help keep you, the next generation of leaders in the coffee industry, up to date on all things going on in the coffee world. (Check out the inaugural issue here.)
As summer winds down, it’s time to kick off NCA’s 2018 volunteer recognition program. This year we presented the 2017 awards – Lifetime Achievement, Volunteer of the Year, and Honorary Lifetime Membership – to exceptional NCA volunteers who made major contributions to the association and the U.S. coffee industry.
It’s now time to nominate 2018’s honorees. Chances are, you’ve worked with NCA volunteers who deserve special recognition. Please don’t let their contributions go unrecognized! Submit your nominations today, before we reach the September 15 deadline.
COMPANY: G3 Enterprises, Inc. – Petainer Keg
LOCATION: Modesto, CA
FACEBOOK: /G3 Enterprises
LINKEDIN: G3 Enterprises
NCA MEMBER SINCE: July 2017
What does G3 Enterprises do?
G3 Enterprises, a leading packaging manufacturer and logistics provider, partners with one-way petainerKegs® to offer a cost-saving, convenient solution for beverage-on-tap domestic or export markets. Utilizing the same dispensing systems as conventional kegs, Petainer Kegs eliminates logistics hassles and is eco-friendly. In addition, G3 offer a mobile keg filler at its bottling services facility or on customer site in California.
By William “Bill” Murray, CAE, President & CEO, NCA
What’s ahead for your business?
As you look to the months and years to come, what are the greatest challenges you are facing, the biggest opportunities you see?
And how are you going to build the future you envision for your organization?
We’re in the midst of this very exercise here at the National Coffee Association, USA. Our current Strategic Plan was written three years ago. At that time our priority was to evolve NCA, rapidly and efficiently, and catch up with a changing world.
Our 2015-2017 plan called for us to update our infrastructure and communications (websites, newsletters, social media) and add member benefits (discount programs, Coffee Career Center, Business Directory, webinars).
Even as we were making these changes over the past three years, our day-to-day agenda grew exponentially. We took on new projects ranging from science and health issues (like last year’s review of coffee and cancer by the World Health Organization), to Federal regulatory developments (like the proposed Border Adjustment Tax).
All of which raises the question:
What’s next for the NCA?
The following is an excerpt from the NCA Member Alert
A Border Adjustment Tax (BAT) could mean a 15% or 20% import tax on coffee. That’s why the National Coffee Association went to Washington last week to lobby against it.
Reily Foods is the sponsor of the NCA Convention 2018, March 15-17, in their hometown of New Orleans – during NOLA’s tricentennial anniversary!
Meet Our Members
COMPANY: Reily Foods Company
LOCATION: New Orleans, LA
Responses provided by Mark Woods, Director of Purchasing and Quality Assurance, Reily Foods
What does Reily Foods do?
Reily Foods provides many of the staples you will find in your kitchen cabinet.
By Joseph DeRupo, Director of External Relations, NCA
The following is an excerpt from a recent NCA Member Alert. (Want to receive the latest industry updates directly? Learn more about NCA membership.)
After a deeply divisive campaign, a new administration is poised to assume power in Washington, having been elected on a platform which has expressed skepticism toward big government and regulatory intervention.
The transfer of power has only just begun, cabinet and agency appointments are a still in progress, and budget negotiations are far off – including the implications of funding cutbacks or additions.
In the meantime, we’re preparing for the changes that may be ahead. Earlier this year, the NCA released the first-ever Economic Impact Study to measure the U.S. coffee economy, and the NCA’s 2017 plan already includes outreach in Washington to raise awareness of the industry’s importance. That outreach will now take on even greater significance as the coming months unfold.
The NCA will not speculate as to what these changes in Washington may mean for coffee. But it’s never too soon to begin planning, and here are some key issues on the industry’s docket:
“Coffee is such a universal product and an important part of many people’s day – whether it helps you get out of bed in the morning or is shared with a close friend over good conversation.”
Meet Our Members
COMPANY: Solex Thermal Science
LOCATION: Head Office – Calgary, AB, Canada. Offices in Brazil and Europe.
NCA MEMBER SINCE: 2016
LINKEDIN: Solex Thermal Science