NCA Convention 2018 – Phyllis Johnson Testimonial from National Coffee Association USA on Vimeo.
Phyllis Johnson is the president of BD Imports, a coffee retailer with a focus on social responsibility, and a member of the NCA Board of Directors.
Here, she talks about the unique opportunities to connect at at the NCA Annual Convention, which will be held this year in New Orleans, March 15-17.
By Michael Edwards, Dig Insights
Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA National Coffee Drinking Trends Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.
The concept sounds complicated, but it’s simple to use. Here’s how it works:
Survey respondents using the app are shown an idea (a potential claim, a new beverage idea, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text, images, and/or video. The respondent swipes right or left to like or dislike the idea, or can request more information. Once two ideas are liked, they are paired head-to-head for the respondent to indicate which concept they prefer most. The winning concept is advanced to the next round of trade-off.
The NCA used Upsiide to test how consumers react to coffee production information, including certifications, information about the farms where the coffee is grown, information about the coffee strain used in the product, etc.
So, what does Upsiide tell us about coffee production information?
[Video transcript below]
Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA’s National Coffee Drinking Trends Report and new Generational Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.
The concept sounds complicated, but it’s simple to use. Here’s how it works:
Consumers using the app will be shown an idea (a new beverage idea, a potential claim, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text / images / video. The consumer can either like or dislike the idea (by swiping), or request more information. Once two ideas are liked, they are paired head-to-head and the consumer tells us which is best. The winner moves on to the next round.
So what does Upsiide tell us about beverages?
COMPANY: Atlas Coffee Club
LOCATION: Austin, TX
NCA MEMBER SINCE: September 2017
WEBSITE: Atlas Coffee Club & Atlas Coffee Blog
TWITTER: @AtlasCoffeeClub
FACEBOOK: Atlas Coffee Club
INSTAGRAM: @AtlasCoffeeClub
What does Atlas Coffee Club do?
We take a unique spin on the traditional coffee subscription by taking coffee lovers on a world tour of coffee, each month highlighting coffee and culture from a new country. Tanzania, Ethiopia, Burundi and beyond, we’ve designed our coffee club to transform a daily caffeine fix routine into a journey to far off countries.
COMPANY: Fig Leaf Coffee Company
LOCATION: Cleveland, OH
FACEBOOK: /FigLeafCoffeeCompany
INSTAGRAM: @figleafcoffeecompany
NCA MEMBER SINCE: July 2017
What does Fig Leaf Coffee do?
Specialty coffee roasting for retail and wholesale.
COMPANY: Magnum Coffee
LOCATION: Nunica, MI & Las Vegas, NV
TWITTER: @MagnumExotics
FACEBOOK: /MagnumCoffeeRoastery
Questions answered by Robert Johnson, VP of Sales and Marketing
What does Magnum Coffee do?
We specialize in premium and specialty private label coffee programs for retailers.
The following is a guest post submitted to The First Pull. See our guest post guidelines.
By Eduardo Rivera, Compañia Hondureña del Café (COHONDUCAFE)
During a recent weekly visit to coffee farms, as part of our support and monitoring program to coffee farms in Honduras, we came across small farm. Mr. Robinson Jimenez welcomed us into his home. He has been have been growing coffee for quite some time now, and until recently, he has been doing it without any technical training or information that you would find in a classroom.
A lot of coffee growers in Honduras grow coffee as how their father and grandfather did before them. However, this practice is changing. Climate change, economic factors, deforestation and other factors all play a role.
“Coffee is part of an ongoing evolution that brings challenges, unleashing new ideas.”
COMPANY: Buhler, Inc.
LOCATION: Minneapolis, MN
TWITTER: @buhlergroup.com
FACEBOOK: /buhlergroup
LINKEDIN: Buhler Group
Answers attributed to Oskar Rutishauser, Sales Account Manager for Coffee in North America, Buhler Group.
What does Buhler do?
We provide turn-key coffee plant solutions for the entire spectrum of coffee processing, from green intake of coffee, to cleaning, to roasting, grinding and degasing. [We use] a variety of conveying solutions to integrate total process.
By Joe DeRupo, NCA Director of External Relations & Communications
2016 was a year of uncertainty for the coffee industry, including new threats to basic business norms and protocols.
Here’s an overview of the key issues we faced over the past 12 months, some of the new benefits we’ve made available to members, and what you can expect in the year ahead.
National Coffee Association Blog 