Standing room only at the first NCA Next Generation Council educational session
Highlights from the National Coffee Association 2018 Convention
From the NCA Next Generation Council
The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.
Judging by attendance, the inaugural installment was a huge success – standing room only!
Supporting Coffee Communities at Origin: Q&A with Grounds For Health, the 2018 NCA Origin Charity of The Year Award Winner
The National Coffee Association is proud to recognize Grounds For Health as the first-ever recipient of the NCA Origin Charity of the Year Award, for their work providing cervical cancer screenings and treatment for women working in the coffeelands. The 2018 award is generously sponsored by Mother Parker’s Tea & Coffee, and was presented by Michael Gaviña, NCA Chair, on March 16 at the NCA 2018 Annual Convention in New Orleans.
The NCA Origin Charity of the Year Award is part of the NCA Coffee Gives Back Showcase & Award Program, to recognize the outstanding impact of nonprofits dedicated to supporting coffee communities at origin. (Learn more about NCA Coffee Gives Back Showcase & Award eligibility and application requirements.)
“Our work in the coffee regions of Latin American and East Africa has been supported in great measure by the coffee industry,” says Ellen Starr, Executive Director, Grounds for Health, in the NCA news release. “Our relationship demonstrates just how much social change can be achieved when an industry fundamentally cares about its people at every step of the supply chain.”
Here, Star discusses what it’s like treating one of the greatest health care inequities facing developing nations, her experience working with the coffee community, and how the organization is scaling up.
Why International Women’s Day matters to the coffee industry
Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).
However, through hard work and persistence, we’re beginning to see a powerful (and empowering) change across the industry. These inspiring initiatives are fueled by new (and overdue) research on women in coffee, which gives us critical data to measure real impact.
But there is still a long way to go.
“It is a little thing perhaps, this drinking of coffee at odd times, but it is very characteristic of the city itself. Men in New Orleans give more thought to the business of living than men in other American cities.”
– Excerpt from “Fabulous New Orleans” by Lyle Saxon
Join the National Coffee Association in NOLA on March 15-17 for the NCA Annual Convention 2018, and connect with the coffee community while experiencing one of the most vibrant – and historical – cities in America.
The following excerpt is from the Times-Picayune
New Orleans has long been a coffee city.
Introducing a New Breakout Session for Young Professionals at the NCA 2018 Convention
The NCA Next Generation Council is proud to announce its first annual NCA Convention Breakout Session on Thursday, March 15 at 9:30am, open to all Next Gen delegates and prospective members.
This pre-conference session is aimed at providing the under-40 coffee community with tailored content that will be especially relevant to attendees. While there will be organized presentations, this is intended to be an informal event. Our goal is to fill a room with Next Gen coffee constituents and provide helpful information, as well as a platform to ask questions and voice what they want out of the NCA’s Next Gen initiatives (we’re still a very young initiative, after all).
[Editor’s note: Learn more about exhibitor opportunities at the NCA Annual Convention 2018 in New Orleans, March 15-17]
This post originally appeared on Perfect Daily Grind
Are you exhibiting at a coffee festival or trade show? Or considering it?
Exhibiting is a good business choice. It’s a straightforward, face-to-face way of engaging with your community and clients (current and future). It can allow you to shape the face of your business. And it’s an opportunity to make a more lasting impression than some methods of digital outreach.
Yet without the right preparation, you won’t see the return on investment you’re looking for. Being able to own your space and maximize your engagement with others is key but far from easy, while having to be “on” and present at all times can be a challenge. So before shelling out and setting up, make sure you’re ready.
Feeling daunted? Don’t worry; we’re here to tell you how to make exhibiting a solid business investment. Read on for our 9 steps to seeing an excellent return (and actually enjoying yourself).
David Roche, Coffee Quality Institute Executive Director, will present Emerging Trends in Coffee Processing during the NCA 2018 Convention in New Orleans, March 15-17. (See the full list of educational breakout sessions.)
Here, he explains why the CQI’s work with coffee quality is increasingly relevant today, and what “Q Processing” means.
There are many industry trends that are rapidly changing the quality of coffee, including new origins, genetics, sensory science, and especially coffee processing.
Coffee processing innovations have changed rapidly in recent years, and many “myths” are being broken. Advances in washed, naturals, honey, and other methods have contributed to a diversity of products and an opportunity for the producer to differentiate their coffee quality.
In fact, processing has the single most impact on quality differentiation and many origins have been experimenting commercially with these methods and applying science.
By William “Bill” Murray, President & CEO, NCA
This post was originally published on LinkedIn
For over twenty years, I worked for the motion picture industry. Networking has always been the lifeblood of Hollywood – even while it was maddeningly difficult.
Take film industry conventions.
Hollywood has a couple of typical industry conferences, but most gatherings revolve around film festivals – often in glamorous, expensive places. There’s seldom a big exhibit hall with vendors – instead, filmmakers show clips of their work in private rooms, writers “pitch” scripts in one-on-one meetings, and deals are made at unadvertised parties.
There’s a secretive, fluid mystery to everything that’s happening, and always the sense that you are missing something. That uncertainty is complemented by the chaos of autograph seekers, paparazzi, and publicists all jockeying for attention. Unless you know how to “work” a film festival, you might as well stay home.
While networking at film festivals and association conventions may seem to have little in common, there is one key aspect in which they are similar: if you plan to network at either, you’ll need to have a strategy and go prepared.
For association conventions, here’s what’s key:
“As we look ahead into the next century, leaders will be those who empower others.” — Bill Gates
Meet the crema of the crop.
The NCA Next Generation initiative was launched last year to help support talented young professionals who are passionate about the coffee industry. (NCA membership is not a prerequisite to join.)
Led by a volunteer board of emerging leaders, the Next Gen group has worked for the past year to develop new networking opportunities, professional development programming, and NCA social media initiatives.
The first Next Gen Breakout Session will be held at the NCA 2018 Annual Convention on March 15 in New Orleans. The educational session will include leadership lessons, investment insights for a young adults, and information on how to get involved.
Here, Brandon Jackson, Vice President in Commodities & Logistics, Brown Brothers Harriman, and the first Chair of the NCA Next Gen Committee, talks about why we need new voices to help guide the coffee industry’s future – and what to expect next.
NCA Convention 2018 – Phyllis Johnson Testimonial from National Coffee Association USA on Vimeo.
Phyllis Johnson is the president of BD Imports, a coffee retailer with a focus on social responsibility, and a member of the NCA Board of Directors.
Here, she talks about the unique opportunities to connect at at the NCA Annual Convention, which will be held this year in New Orleans, March 15-17.