By William (Bill) Murray, President & CEO, National Coffee Association
Here at the National Coffee Association (NCA), we like to say that “we serve coffee.”
With the rising threat of climate change, serving coffee today also means serving the planet. We know coffee’s future depends on coffee being the world’s first fully sustainable crop.
To help make this vision a reality, I am immensely proud that the NCA has joined the Sustainable Coffee Challenge.Continue reading