How to take Great #Coffee Photos for Instagram

Snip20180305_7.pngPhoto: @tanitotoro via @peoplebrewcoffee

[Editor’s note: The NCA Next Generation Council is leading an NCA Instagram photo contest! Follow the National Coffee Association at @nationalcoffeeusa and tag us in your coffee photos with #NCAUSA for a chance to win agreat prize donated by Bunn. Deadline: March 15]

Instagram is a powerful platform for coffee businesses of sizes: the platform has a community of 800 million, with 500 users million using it every day (second only to Facebook, via Hootsuite). And with 80% of Instagrammers follow at least one business, it’s a great way to engage consumers.

There are a lot of great ways to use Instagram to showcase your brand, from promoting new products to sharing a glimpse into your company culture. And fortunately for our industry, coffee is particularly photogenic. But getting that perfect shot (espresso or otherwise) requires more effort behind the scenes than you think.

Over on the MistoBox blog, Melissa Hall reached out to some of the most talented coffee photographers for their top insta-tips on bringing out your coffee’s best side. (Be sure to check out their feeds for even more caffeinated inspiration – and follow the NCA at @nationalcoffeeusa.)

Continue reading

10 Reasons to Visit San Diego

La Jolla Beach Families -Courtesy Joanne DiBona SanDiego.org

San Diego, CA, consistently ranks as one of the happiest cities in the United States – which isn’t entirely surprising, given the incredible weather, 70 miles of coastline, and renowned craft breweries.

Discover the place for yourself during the NCA 2016 Annual Convention, March 17-19, which will include a pre-conference Leadership Symposium and a luncheon benefiting the International Women in Coffee Alliance.

Until then, here are the top 10 reasons we’re daydreaming about a sunny San Diego escape: Continue reading