Support coffee farmers – pour another cup!

Harvesting coffee cherries in Nicaragua. Source

The science behind increasing global demand

By Bill (William) Murray, President & CEO, National Coffee Association

I’ve been thinking about the good news, challenges, and opportunities that face all of us in the coffee community – just as I travel to Brazil for the upcoming World Coffee Producers Forum

The good news should be well known to all:  last month California finally gave coffee the all clear, joining scientists worldwide in concluding that coffee does not cause cancer and may in fact protect against cancer and other diseases.

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What a Cup of Coffee Really Costs

specialty coffee shop
Gourmet coffee consumption reached over 50 percent for the first time in 2019, according to the NCA 2019 Coffee Data Trends Report

The price of a pound of coffee beans may be dropping fast, but that doesn’t mean consumers will get a break on the cost of their morning brew.

Edited excerpt – read the full post at MarketWatch

By Jeanette Settembre


A pound of wholesale arabica coffee beans has been selling for under $1 since March, the lowest price point in more than a decade. One pound of ground coffee will make about 48 cups.

But experts say consumers will still be paying the same price for a cup of coffee or latte in stores and cafes. While wholesale coffee prices have been dropping, coffee prices for consumers have actually been going up.

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Part 1: Transparency and Traceability Across the Coffee Supply Chain

cup-coffee-and-sunny-trees-background-511097429_5085x3676.jpeg

The following post is the first in a three-part series that looks at how the coffee industry can become  more circular and direct across the supply chain. 


By Dr. Terry Tudor and Dr. Nicholas Head, SusConnect Ltd

The global coffee industry is growing. However, it is important that there are measures taken to ensure that this growth is circular and that small farmers and producers benefit along the way.

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