According to the NCA 2019 National Coffee Drinking Trends report, 57% of consumers say that they drink coffee because it helps them focus.
It seems that they’re on to something – and you may not even need to take a sip to get a similar psychological effect, according to new research from the University of Toronto.
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A new study found that coffee drinkers are actually more sensitive to the bitter taste of caffeine.
Coffee is a complex beverage – and it’s experienced differently by everyone.
Your appreciation (or not) of coffee is largely driven by genetics, which control a host of factors raging from your caffeine tolerance to sensory perception.
A new study from Northwestern University, recently published in Scientific Reports, found that coffee lovers aren’t less sensitive to the bitter taste of coffee – instead, the opposite is true.
This suggests an interesting psychological phenomenon behind our love of coffee.
Coffee can make meetings tolerable more productive – and positive
The following post was originally published by UC Davis News
By Brad Hooker and Julia Ann Easley
Planning a meeting? Serving coffee can focus group discussion, boost involvement and leave members feeling better about their own and others’ participation.
Those are the findings of new research on the effects of caffeine on group performance from the Graduate School of Management at the University of California, Davis.
Decades of coffee research have explored its effects on the individual, but this study is the first on the effects on performance in group tasks.
National Coffee Association Blog 