Four Revealing Coffee Trends You Need to Know

By William “Bill” Murray, National Coffee Association President & CEO


The world of coffee has never been more complex – which is why having consistent, transparent data about coffee drinkers is crucial for your coffee business. 

We’ve just released the Spring 2022 survey of U.S. coffee drinkers, the latest addition to NCA’s legendary coffee trends research, the NCDT – National Coffee Data Trends – with important findings about the rapidly changing consumer landscape.

But it isn’t only the data that is new: Last year we also introduced a new online interactive data and visualization platform, which allows subscribers to NCA research to run custom reports on the vast datasets contained in the NCDT report.

The Spring 2022 NCDT report is now available for purchase, and key highlights include:

1. Nationwide coffee consumption is at a two-decade high. 66% of Americans reported that they had consumed coffee within the past day. This is up a staggering 14% since January 2021 – the largest year-on-year increase we have seen since we began gathering data.

2. The COVID-19 pandemic continues to impact Americans’ coffee drinking habits. While 27% of coffee lovers (up 8% from January 2021) are venturing out of home for their brew more frequently, out of home coffee consumption still has not returned to pre-pandemic levels. In addition, we found that at-home coffee consumption remains elevated; 84% of Americans had coffee at home in the past day, up from 4% in January 2020.

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3. The popularity of specialty coffee is at a five-year high. 43% of American coffee drinkers chose a specialty brew in the last day – up by 20% from January 2021. Learn more about specialty coffee in our new, free-to-download specialty coffee breakout report, produced with the support of the Specialty Coffee Association.

4. Americans love espresso-based beverages. Cappuccinos and lattes are tied for the most popular espresso-based drinks nationally, followed closely by plain espresso and café mocha.

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As the country begins to emerge from the worst public health crisis in recent memory, it is only fitting that coffee — backed by decades of independent scientific evidence showing its unique health benefits — is more popular than ever.

 Industry leaders are telling me, over and again, that they have never seen a more complicated, challenging business environment. Our motto here at NCA is “We Serve Coffee” – whether by providing accurate market data, championing fact-based regulation, or celebrating the science of coffee and health. I invite you to acquire our latest market research, as well as learn how joining the NCA can support the strength and success of your coffee business.

 NCA: We Serve Coffee.

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Pot Head: The Coffee Cannabis Connection

Coffee is a complex substance and — as a new study finds — its metabolic interactions are equally complex.

Coffee influences the same regions of the brain as cannabis, according to recent research.

By Tim Newman| Fact checked by Jasmin Collier

Read the full article at Medical News Today

Visit the NCA Guide to Cannabis & CBD for Coffee Companies


Although studies looking at coffee’s health benefits — or lack thereof — appear to be published on an almost daily basis, its true impact on health is still poorly understood.

Some studies have found health benefits, some have concluded that it might reduce mortality risk, and others drew no solid conclusions.

This confusion is due to several factors, and one is the difficulty in separating cause and effect in large, population-based studies. For example, someone who drinks a lot of coffee might also sleep less, smoke more tobacco, drink less water, or work unsociable hours. These factors muddy the statistical waters.

Also, coffee is an incredibly complex beast; it contains more than 1,000 aroma compounds, levels of which vary depending on the type of coffee bean and how it is brewed.

Researchers from Northwestern University in Chicago, IL, took a detailed look at the impact of coffee consumption on our internal chemistry. Their findings were published this week in the Journal of Internal Medicine.

The scientists found that with increased coffee consumption, blood metabolites involved in the endocannabinoid system dropped off. This is the system that gives cannabis its recreational and medical effects.

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Science Says That Coffee Is A Good Idea

Just the thought of coffee can help perk up your brain, science suggests

Just looking at something that reminds us of coffee may cause our minds to become more alert and attentive, according to a new study.

According to the NCA 2019 National Coffee Drinking Trends report, 57% of consumers say that they drink coffee because it helps them focus.

It seems that they’re on to something – and you may not even need to take a sip to get a similar psychological effect, according to new research from the University of Toronto.

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What the Science Says About Common Coffee and Health Myths

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Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media

Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research.

And despite the fact that people already have less than the 3-5 cups daily recommended for optimal physical benefit, limiting caffeine intake was cited as the leading reason to cut coffee consumption.

Here’s a quick glance at some of the most common misconceptions on coffee and health – and what the science really says.

To learn more about coffee, caffeine, and health, join the NCA Science Leadership Council for the Coffee Science Fair at the NCA Convention in Atlanta, March 7-9.

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What the Research Really Shows on Coffee & Cancer

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Coffee may lower the risk of several types of cancer, according to recent studies reviewed by researchers at the American Cancer Society.

The following excerpt was originally posted at the American Cancer Society

AICR has named February Cancer Month. Learn more

To learn more about science, coffee, and why the research matters, join the experts from the NCA Scientific Leadership Council for “The Coffee Science Fair: A Fun Look at a Serious Topic,” a special educational session at the NCA 2019 Convention in Atlanta, GA on March 8.


Scientists have been investigating the links between coffee and cancer for decades. And while our understanding of coffee’s potential health benefits has improved with advances in research, there’s still more to learn.

In 2016, an expert panel convened by the International Agency for Research on Cancer (IARC) — the arm of the World Health Organization that is responsible for assessing whether certain substances cause cancer — could not conclude that drinking coffee is carcinogenic based on the current evidence available.

Yet the coffee-cancer connection has recently reappeared in the news, due to the ongoing Prop 65 legislation in California to put misleading “cancer warning labels” on coffee.

So, what do coffee drinkers need to know?

In following interview written by Elizabeth Mendes, American Cancer Society researchers Susan Gapstur, PhD, and Marjorie McCullough, ScD, explain what the studies really show when it comes to coffee and cancer, and discuss what other research is still needed.

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Coffee and Cigarettes: Misinformation By Algorithm

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Despite overwhelming scientific evidence, popular myths on coffee and health continue to persist.

By Kyra Auffermann, NCA Digital Content & Communications Manager


Coffee plays an important role in the lives (or at least mornings) of most people — in the United States, nearly 80% of all adults drink coffee, typically at the start of their day.

Yet most coffee drinkers don’t have a good understanding of coffee: the plant, the way it is processed, or the precision of a “perfect” roast.

In fact, more coffee drinkers may have a good misunderstanding of coffee. And despite overwhelming evidence, myths persist — particularly when it comes to coffee and health.

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Two Compounds in Coffee May Work Together to Fight Parkinson’s and Protect Brain Health

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New research suggests that coffee’s potential health benefits are about more than caffeine.

via ScienceDaily


Rutgers scientists have found a compound in coffee that may team up with caffeine to fight Parkinson’s disease and Lewy body dementia — two progressive and currently incurable diseases associated with brain degeneration.

The discovery, recently published in the Proceedings of the National Academy of Sciences, suggests these two compounds combined may become a therapeutic option to slow brain degeneration.

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Coffee: The Best Health Habit of All?

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What science can teach us about coffee.

By Dr. Bob Arnot, author, The Coffee Lover’s Bible


Coffee may be the greatest nutritional miracle in our world today. What other delicious beverage gives you such a bright, optimistic outlook while making a tremendous impact on your overall health, well-being, and longevity?

Coffee is also one of the greatest indulgences, a sensory experience that rivals the best wines. How else can you make such a robust improvement with such minimal effort. That wasn’t always the case.

I’ve written more than a dozen books on nutrition including two on Coffee. When I was chief medical correspondent for Dateline NBC, Today, NBC Nightly News, and CBS Evening News from the 1980s into the 2000s, and most recently as a contributor on Dr. Oz, we were always on the lookout for the next great nutrition story.

Ironically, we were alert to stories about why coffee was bad for you. At that time, coffee had a reputation for causing harm, and most people feared that it was unhealthy.

Why?

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