TRUE Green & Roasted Coffee Taste Descriptions

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Exploring TRUE coffee descriptions: Trustworthy, Realistic, Understandable, Enticing

A Shared Industry Vocabulary to Keep Us On the Same Page

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


Part I: How To Communicate TRUE Coffee Quality

The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn


Aroma and taste descriptors are most easily understood when primary flavors are referenced for the perceived attribute.

When attributes are categorized into groups it becomes difficult to understand their meaning without additional training or explanations. Confusion is created when conclusions are used for flavor descriptions, or when adjectives or verbs are used in place of nouns when presenting descriptions.

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How To Communicate TRUE Coffee Quality

Baristas training to make the perfect cup of coffee

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn

“Coffee professionals are enthusiastic, passionate and place a high priority on product education – but we often create jargon and use insider’s vernacular not easily understood by consumers.”


How do we encourage or persuade customers to try our coffee?

Communicating the virtues of the coffee will attract the attention of buyers, for both green coffee and roasted coffee.

The success of any beverage program starts with quality: how does it taste? Branding, promotion and merchandising will capture the first sale, but only quality will keep your customers returning time after time.

Together we will explore how to create TRUE coffee descriptions:

Trustworthy, Realistic, Understandable, Enticing.

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What I Wish I Knew: Advice From Coffee Shop Owners

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The following post originally appeared in full on the Bond Street Small Business Blog

Starting a coffee business is not for the faint of heart. It will bring blood, sweat, and tears (plus a lot of caffeine).

Yet, there’s still something that makes the pursuit worthwhile.

And as the saying goes, hindsight is 20/20. So what better way to truly learn what it takes to successfully build a coffee business than to turn to those who know best?

The editors at Bond Street asked individuals behind some of America’s best cups  to share what they wish they knew before opening their coffee shops, or other caffeine-infused operations. The result is 33 pieces of advice that all aspiring entrepreneurs would benefit from knowing.

From mistakes made to tricks of the trade, you’re bound to discover at least one nugget of wisdom that will save you time, money, energy, and quite possibly your sanity — or all of the above.

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Coffee Career Center: Jobs of the Week

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Turn your passion into your profession.

Discover new opportunities at growing companies across the industry at the Coffee Career Center. If you’re looking to build your team, find out how you can post a job or internship today.

Premium Post
Senior Traffic Coordinator
| Rothfos Corporation
NY

Premium Post
Financial Analyst, Central & South America
| Massimo Zanetti Beverage USA
VA

Premium Post
VP, Coffee
| Fair Trade USA
CA

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Coffee Career Center: Jobs of the Week

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The Coffee Career Center job board is intended to be the first career stop for employers and job seekers across the coffee industry. 

To help connect top talent with new opportunities, we’ll be highlighting a selection of job and internship listings here each week. And if you’re looking to hire, it’s easier than ever to post a job – discounts available for NCA members.

Without further ado, here are the Coffee Career Center featured jobs of the week (please note that you will need to set up a free account to view the full listing):

Barista / Cafe Grumpy
NYC

Internship / CNY Roasters Guild
NYC

Assistant Roaster / Ebru Coffee Company
PA

Plant Manager / Philz Coffee
CA

Brewer / Confluence Coffee Co.
VA

Check out the latest listings, post a job, and find more resources at the Coffee Career Center