Coffee – a beverage with a history of hundreds of years – is in the midst of a period of unprecedented change.
That change has unlocked deeper value and choice for business and consumers,even as it presents unprecedented challenges that continually shape the headlines: Climate change. La roya. Sustainability. GMO legislation. Gender inequality. Volatile prices.
All businesses struggle to identify and train leaders. But for the coffee sector, leaders deal with a complex array of variables, threats and opportunities – making leadership essential for the industry’s future.
At the NCA Convention, we talk a lot about professional leaders and industry leadership.
But what exactly does leadership mean today?
Here, 5 members of the NCA Board of Directors share why leadership matters to the coffee industry: Continue reading