TRUE Green & Roasted Coffee Taste Descriptions

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Exploring TRUE coffee descriptions: Trustworthy, Realistic, Understandable, Enticing

A Shared Industry Vocabulary to Keep Us On the Same Page

Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9


Part I: How To Communicate TRUE Coffee Quality

The following article was originally published as the first installment of a 2-part special series in Tea and Coffee Trade Journal in the July/August 2018 and September 2018 issues

By Spencer Turer, Coffee Enterprises – via LinkedIn


Aroma and taste descriptors are most easily understood when primary flavors are referenced for the perceived attribute.

When attributes are categorized into groups it becomes difficult to understand their meaning without additional training or explanations. Confusion is created when conclusions are used for flavor descriptions, or when adjectives or verbs are used in place of nouns when presenting descriptions.

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NCA Cold Brew Toolkit: FAQs

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New! NCA Workshop for Coffee Professionals:

The Business & Safety of Cold Brew | Nov. 6 | Sponsored by: Toddy, LLC


What is cold brew coffee?

“At its core, cold brew is a brewing method, not a serving method,” explains Mark Corey, Ph.D., NCA Director of Scientific & Government Affairs.

Dr. Corey led a team of specialized experts to develop the NCA Cold Brew Toolkit, now available to the entire coffee industry. (Read more background about the report and related food safety considerations.)

The Toolkit offers science-based technical guidance and recommended best practices – visit the NCA website for more details.

While working on the report, we received a lot of questions – from consumers and companies alike – about the beverage market’s hottest trend.

Here are some expert-approved answers to common questions about what “cold brew coffee” really means:

NCA Cold Brew Coffee FAQs

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Perk Up Your Ears with Coffee Tunes

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By Melissa J. Pugash

Coffee is all about enjoyment — as coffee enthusiasts, we appreciate our favorite elixir for its delicious flavor, aroma, deep brown color, and pleasant mouthfeel.

Did you know you can enhance your sensory experience with the pleasure of coffee-themed music? Whether your taste leans toward jazz, Broadway show tunes, rock, or classical music, here are a few songs (available for purchase on iTunes) to perk up your day.

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