Current coffee trends point to an ever-increasing demand in product quality.
Excellent customer service, preparation skills, and organization are rapidly becoming minimum expectations in the café environment.
As coffee quality becomes increasingly important in coffee service, training becomes a critical component of a company’s long-term success. High-quality skills and behavior training remain as one of the industry’s proven methods for increased customer satisfaction and sales growth.
When it comes to training, there are several factors that can impact a trainer’s successes or failures.
Here, we briefly cover five of the principles discussed in the book: