Flavor as the common thread for coffee quality along the value chain

Coffee cupping prep ©2019 Decisive Moment, NCA Convention

The role of cupping in specialty coffee

By Mario R. Fernández-Alduenda, The Coffee Quality Institute
Excerpted from The Sustainable Cultivation of Coffee
Discount available for NCA members


The popularity of coffee is still growing, but the definition of what makes a ‘good’ cup of coffee is complex.

It might be tempting to think that it is largely subjective, with so many types of coffee grown around the world, so many processes to consider throughout the value chain, and so many local and national preferences.

However, the sustainability of the industry depends on the value placed on certain types of coffee. Local economies can thrive or fail, depending on the desirability of their crop.

The growing preference for ‘specialty’ coffee, sold at a premium price, is making the quality question even more critical. The ability to distinguish specific characteristics that make some crops more desirable than standard commercial coffee has become a major consideration over the last 20 years.

Physical characteristics of the bean or cherry are not good indicators of flavor in the cup, so how is this important choice to be made?

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“New Opportunities For Leadership”: The Next Generation at #NCAUSA

 

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Standing room only at the first NCA Next Generation Council educational session

Highlights from the National Coffee Association 2018 Convention

From the NCA Next Generation Council 

The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.

Judging by attendance, the inaugural installment was a huge success – standing room only!

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How Many People in the United States Drink Specialty Coffee?

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2017 U.S. Specialty Coffee Consumption Trends Infographic

The full version of the following post was first published on SCA News

By Heather Ward

Specialty coffee consumption in the U.S. is growing, and 2017 saw a significant increase in daily specialty coffee drinkers.

Over the last 18 years, the number of daily specialty coffee drinkers has consistently increased, strengthening the consumer demand for specialty coffee.

Let’s take a closer look at the data.

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Reframing the Narrative on Coffee Production ROI

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A coffee farmer inspects his crop in Colombia. Photo: Neil Palmer (CIAT) – via Wikimedia

Perspectives on the New SCA Report On Farm Profitability

In an article published on Daily Coffee News, Kraig Kraft from CRS Coffeelands addressed the Specialty Coffee Association’s recently released report that reviewed existing public information about farm profitability and costs.

The main — and surprising — conclusion from the analysis is that farm yield is not correlated to farm income. On the surface, this seems somewhat paradoxical.

Why wouldn’t higher production lead to more income?

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