The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.
From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:
Generation Z and young millennial consumers are driving RTD market trends
Top industry trends to watch, according to the latest market research.
US cold brew has emerged as a vibrant growth segment for the global coffee market.
Related Resources: RTD & Cold Brew
The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry
NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!
Webinar: What’s Brewing in RTD Coffee
The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog
The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.
According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.
It’s been two weeks since Hurricane Florence slammed into the Carolina coast. In the storm’s devastating wake, communities across the southeastern United States are still struggling with flooding, wastewater, and access to basic supplies.
During difficult times, small things can mean the most. That’s why the Community Coffee team, in partnership with organizations like The Salvation Army USA, USO of North Carolina, American Red Cross, and Harris Teeter, has served 16,000 cups of coffee to first responders and victims of Hurricane Florence to date.
“Good or bad, everyone loved sharing stories over a hot cup of Community coffee,” says Sean Kirby, Field Manager.
Watch the video below:
Drawing on over 60 years of industry research, a new series of NCA Market Snapshots take a closer look at the factors shaping the US coffee market in 2018 – and beyond.
Here are 10 stats from the latest NCA research on coffee industry trends:
New! NCA Workshop for Coffee Professionals:
The Business & Safety of Cold Brew | Nov. 6 | Sponsored by: Toddy, LLC
What is cold brew coffee?
“At its core, cold brew is a brewing method, not a serving method,” explains Mark Corey, Ph.D., NCA Director of Scientific & Government Affairs.
Dr. Corey led a team of specialized experts to develop the NCA Cold Brew Toolkit, now available to the entire coffee industry. (Read more background about the report and related food safety considerations.)
The Toolkit offers science-based technical guidance and recommended best practices – visit the NCA website for more details.
While working on the report, we received a lot of questions – from consumers and companies alike – about the beverage market’s hottest trend.
Here are some expert-approved answers to common questions about what “cold brew coffee” really means:
4 in 5 consumers say they look forward to fall seasonal items the most
Is this the end of pumpkin spice?
By Amanda Topper, Mintel
The following is an edited excerpt from the Mintel Blog. Read the full post
Wake up and smell the coffee: Pumpkin spice’s reign as top autumn coffee beverage may be coming to an end.
Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017, according to Mintel Menu Insights. This decline was driven mainly by a few quick-service restaurants (QSRs).
Help track our industry’s life-saving impact.
By Spencer Turer, Coffee Enterprises
The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.
Here’s an opportunity to help the coffee industry make a big impact, as just one individual.
The American Red Cross is most familiar for their disaster relief services and regular blood drives. Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.
The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.
These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.
Watch the video below to learn more:
Key highlights from the report include:
- 45% of past-day coffee drinkers drank coffee prepared with a drip machine
- The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
- In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
- In 2018, 36% consumed a coffee that was prepared out-of-home
Visit the NCA website for more information.
New market research takes a closer look at the most popular late-night study aid (and early morning eye-opener) on campus.
By Brian Sudano, Managing Partner, Beverage Marketing Corporation
It’s been a scorcher on the East Coast so far this summer. But September is approaching soon – which means cooler weather and back-to-school season.
College students are a growing demographic: U.S. enrollment for public or private colleges is estimated to reach nearly 20 million in 2018. And their consumption habits offer some interesting insight into the next generation of trends.
In our recent BMC report, “U.S. College Student Beverage Consumption and Attitudes,” we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We took an especially close look at student attitudes toward coffee, everyone’s favorite early eye-opener and late-night study aid.
Here’s what we found.
And why coffee myths matter.
The following post is based on an edited LinkedIn post by William (Bill) Murray, NCA President & CEO. See the original post.
Recently, there has been interesting coverage in Runner’s World about drinking coffee and exercise, examining the “common wisdom” that coffee makes you pee, and can be a harmful dietetic before a workout.