The single-serve phenomenon has changed the way Americans drink – and think about – their coffee.
And while recent headlines suggest that the single-serve format is beginning to fall out of favor with consumers, the numbers show a different story. The implications will impact the entire coffee industry – from new practices at origin to R&D to retail.
The NCA’s Single Serve market research report has tracked this trend since 2011. Here are six facts we found especially interesting from the latest data: