Convenience and Function Will Drive Coffee Market Trends

benjamin-wong-388833 (1) (1).jpg

The Growing Desire for Functional Coffee

By Vanessa Facenda, Editor, Tea and Coffee Trade Trade Journal

The following post originally appeared on the Tea & Coffee Editor’s Blog

As spring rolls in, consumers start thinking about “form and function.” While this usually means getting “winter bodies” into shape, functionality is playing a greater role in beverages.

Earlier this year, NCA held a webinar entitled, “US Coffee Outlook 2018: Latest Market Trends and Future Market Growth.” Eric Penicka, senior research analyst with global market intelligence firm, Euromonitor International, who was the webinar presenter, noted that the key ingredients for the future are convenience and function. Both will lead to value growth.

Continue reading

Flavor, Fat, and Fermentation: 5 Coffee Trends You Can’t Ignore

By Kyra Auffermann, NCA

Coffee_Outlook_1.png

For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftsmanship, the future of coffee is anything but ordinary.

During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:

Continue reading