After reading How to Make Cold Brew Coffee here on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space), but also my upcoming session at the NCA Coffee Summit, October 26-28. The blog post inspired me to make cold brew in my home, and when I land in Miami this Fall I hope to inspire others to build a bold crew in the office!
OK, maybe that’s the caffeine talking, but stay with me…
People are at the heart of every business, and the most important asset in the organization. Once you have that killer team, that killer crew, they not only love working with each other, they begin to attract others just like them.
You need a bold, confident, proud team willing to go tell the world about what it’s like to work at your company. After all, once you have a great brew right in your own home, that’s your standard. That’s what you seek out. That’s the ONLY thing that will do.
Attracting talent in today’s world isn’t simply sourcing and recruiting, it’s marketing. And just like in the consumer world, the best marketing centers around stories – in this case, employee stories. If you build a team that truly understands how it feels to work at your company, your pot will always run over with amazing talent.
Here are five ways you can improve your employer brand, attract great talent, and build a bold crew to attract the next batch!